Hublot’s Latest Collab Confirms Novak Djokovic’s “GOAT” Status
— 23 January 2026

Hublot’s Latest Collab Confirms Novak Djokovic’s “GOAT” Status

— 23 January 2026
Nick Kenyon
WORDS BY
Nick Kenyon
  • This week, Hublot unveiled the Big Bang Tourbillon Novak Djokovic “GOAT Editions”, with three different references to choose from.
  • With cases constructed using Djokovic’s Lacoste polos and Head rackets, it’s a fitting tribute to the most successful tennis player of all time.
  • With 101 examples to reflect Djokovic’s career trophies, all three references are priced at $179,000.

Earlier this week, you might have seen my wrap-up of our favourite new releases from LVMH Watch Week 2026, but one collection of watches that debuted as a part of it deserves to be highlighted. Specifically, the trio of new references that make up the Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition range.

While Monday kicked off LVMH Watch Week, it was also fittingly the first day of the Australian Open, and to celebrate one of its most remarkable ambassadors, the Nyon-based watchmaker launched three new collaborative watches with Novak Djokovic.

Across the three versions – executed in green, blue, and orange to reflect the different surfaces of professional tennis – just 101 examples will be produced as a nod to Djokovic’s number of tournament victories (and his record 24 Grand Slams, including 10 in Melbourne). Out of the 101 watches to be made, 72 will be blue (representing hard courts), 21 will be orange (for clay), and just 8 will be green (for his grass court victories).

Each watch will be individually numbered, and most excitingly for both fans of Hublot and Djokovic, the run isn’t capped. If Novak keeps winning, Hublot keeps building in the corresponding colour.

The material story is peak Hublot, with the 44mm case and bezel being a composite that’s literally infused with Djokovic’s Lacoste polos and Head rackets (Hublot used 12 blue shirts, four orange, two green, and 12 rackets for the series). The mid-case is Titaplast (the world’s strongest polymer), helping the whole watch tip the scales at 56 grams, while still delivering 300m water resistance.

Under the Gorilla Glass crystal, Hublot’s MHUB6035 self-winding tourbillon powers all three versions of the collection, boasting a tourbillon at 6 o’clock, a micro-rotor at 12 o’clock, and sapphire plates for floating indices. With a total of 293 components, it also offers 72 hours of reserve thanks to a barrel that’s styled like a tennis ball.

Hublot Novak Djokovic GOAT

It follows the 2024 Big Bang Unico Novak Djokovic (also made with his shirts and rackets), upgrading the concept for his 101st title. All three references are available from Hublot boutiques, with a local RRP of $179,000.

Nick Kenyon
WORDS by
Nick Kenyon is the Editor of Boss Hunting, joining the team after working as the Deputy Editor of luxury watch magazine Time+Tide. He has a passion for watches, with other interests across style, sports and more. Get in touch at nick (at) luxity.com.au

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