- Earlier today, TAG Heuer revealed a selection of five new timepieces in its motorsport-themed Formula 1 collection.
- The new chronographs include a collaboration with Oracle Red Bull Racing (5,300 CHF) alongside three regular production models in blue, lime, and red โ uniformly priced at 4,600 CHF.
- Be sure to check out coverage of all our favourite new releases at LVMH Watch Week 2025 here.
When the original Formula 1 watches arrived in 1986, they were โ famously โ the first products to bear the signature of the then-newly-merged TAG Group and Heuer companies.
Combining the latterโs horological prowess with avant-garde TAG design, the Formula 1 collection has gone on to become a lynchpin of the contemporary TAG Heuer label.
Embedded deeply in the sport and culture of F1, the current Formula 1 range is getting a significant update this year; with a reveal of five new interpretations. At a glance: all are titanium, 44mm in size and powered by TAGโs self-winding Calibre 16 movement.
RELATED: Nicholas Biebuyck, Of TAG Heuer, On The Maisonโs DNA & How To Collect Vintage Heuer
Four of the five new Formula 1 models are inspired by the imagery of F1 night racing; with the case and peripheral elements akin to race car chasses, illuminated by accents in vivid lime-green, blue or red.
At 44mm, the form factor on all these chronographs is intentionally significant: echoed across tactile elements like the crown, pushers, and tachymeter bezel.
According to TAG spokespeople, the key to nailing these watchesโ โGrand Prix by nightโ aesthetic was to introduce โa sense of animation and movementโ into the design.
No matter the particular colourway youโre tackling, the effect is achieved via strategic deployment of colour (e.g. the contrast-colour ring that sits between each watchโs case and bezel).
Of course, considering the name and reputation of the overarching Formula 1 collection, TAG didnโt miss the chance to gild this launch with the arrival of a new special edition โ made in collaboration with Oracle Red Bull Racing.
This release is far and away the most colourful of the new Formula 1s: incorporating a poppy yellow chronograph hand, red bezel ring, and blue chequerboard motif that cribs from the iconography of F1.
Additionally, unlike every other new release, this RBR-themed special edition is fitted with a bezel that is carbon-forged โ as direct a reference as we can fathom to racecar engineering.
Expect the new Formula 1 chronographs to begin arriving in TAG Heuer boutiques this March. At time of writing we donโt have confirmed AUD pricing, but expect more
