- TAG Heuer has continued its F1-focused releases with the debut of two new models inspired by three-time champion Ayrton Senna.
- The TAG Heuer Formula 1 Chronograph x Senna references include one with an automatic movement and one powered by a quartz movement.
- The quartz-powered reference is a limited edition of 3,000 examples and has an RRP of CHF 2,550; while the automatic reference is non-limited with an RRP of CHF 5,550.
Weโre nearing the end of the year, but TAG Heuer isnโt done just yet, unveiling two brand new TAG Heuer Formula 1 Chronograph x Senna references that pay tribute to the legendary driver.
Less than a year ago, the La Chaux-de-Fonds-based watchmaker announced it would return as the official timekeeper of Formula 1. And already, weโve had a slew of F1-focused releases, including five new Formula 1 chronograph references, the hotly anticipated revival of the time-only Formula 1 collection, and arguably the best of the bunch: the TAG Heuer Monaco Split-Seconds Chronograph F1ยฎ.
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Now, TAG Heuer is celebrating one of the most beloved drivers in the history of motorsports, Ayrton Senna, who claimed three Formula One World Driversโ Championships and 41 Grand Prix victories during his near-mythological 11 seasons behind the wheel.
Debuting at this weekโs Sรฃo Paulo Grand Prix โ the former home race of Senna โ one of the new watches is a truly modern chronograph, powered by the automatic chronograph Calibre 16; the other is a throwback to TAG Heuerโs S-shaped bracelets and quartz-powered timepieces of the 80s/90s.
Focusing first on the automatic TAG Heuer Formula 1 Chronograph x Senna reference, we have a black DLC grade-2 titanium sandblasted case that measures 44mm in diameter (14.3mm thick) and is paired with a forged carbon tachymeter fixed bezel that reads โSENNAโ at one oโclock.
On the caseback, thereโs an engraved image of Sennaโs eyes looking through his helmet visor. On the dial, the six oโclock subdial is lacquered in the yellow, green, and blue of his helmet. Flaunting a bright yellow rubber strap, itโs bold, sporty, and unapologetically contemporary.
The second reference is a nod to the quartz-powered chronographs that were so popular during the years of Sennaโs racing career, featuring an era-appropriate steel bracelet with the legendary S-shaped links. The case is brushed steel and measures 43mm in diameter (12.4mm thick), boasting a fixed aluminium bezel with the same โSENNAโ text and caseback engraving as its sibling.
Likewise, it also features the same yellow, green, and blue helmet-inspired stripes on the six oโclock subdial. A few unique details include the date window at 4:30 and the large, blocky Arabic numerals around its surface. With the neo-vintage-inspired bracelet, subtle nods to Sennaโs racing career, and its limited run of 3,000 pieces, this is one for the true fans of both TAG Heuer and F1 from their retro heyday.
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โAyrton Senna was not only an extraordinary driver, but a symbol of precision, performance, and passion,โ said Antoine Pin, CEO of TAG Heuer, in a statement.
โThis new collection captures those qualities with daring design and mechanical mastery. Sennaโs spirit continues to inspire us.โ
The limited edition quartz-powered reference is priced at CHF 2,550, whereas the non-limited automatic reference has an RRP of CHF 5,550. Available now from select TAG Heuer boutiques.
