Virgin Velocity Frequent Flyer members will now fly for fewer Velocity Points across Australia with the programโs new domestic Reward Seat pricing, which will be lower than any other Australian airline. The news is welcomed alongside an additional one million rewards seats, as well as a โ1 Point Rewardsโ special offer.
Launching this week โ1 Point Rewardsโ will give Virgin Velocity Frequent Flyer members the opportunity to redeem just one Velocity Point in exchange for domestic and international flights โ Bali, Queenstown, and Fiji โ as well as marquee items in the Velocity Rewards store.
Donโt get too excited just yet. With no mention of how many โ1 Point Rewardsโ flights will be available in the press release copy, I had to dive into the small print for an ambiguous answer:
1 Point Rewards will only be made available at a certain time each week during the Promotion
Period, for a limited time or until sold out prior. 1 Point Rewards are extremely limited and subject to availability.
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In short, as rare as henโs teeth.
For โ1 Point Rewardsโ flights, you can try your luck online from Sunday (11 June 2023) or be one of the first hundred people through the door at the โ1 Point Rewardsโ store, set to open on Chapel St Melbourne this Saturday for 24 hours, or until the 1,000 rewards available are sold out.
On the redemption front, from today, more than one million additional Virgin Australia domestic Reward Seats will be released, now starting from 6,200 Velocity Points (previously 7,800 Points).
There are three different base Reward Seat fare prices (in points) that apply to a Virgin Australia Domestic Economy Reward Seat redemption within each given โone-way zone,โ based on the availability of and demand for Economy Reward Seats for a particular flight at a given time. These are referred to as Tier 1, Tier 2, and Tier 3.
New Virgin Velocity Frequent Flyer Redemption Tiers
- Tier 1: from 6,200 Velocity Points
- Tier 2: from 7,800 Velocity Points
- Tier 3: from 9,900 Velocity Points
Check out the table from Virgin below.
The one million rewards seats offer runs from today until June 18 for travel between June 5 โ June 23, July 17 โ September 15, October 9 โ December 15; leading into next year for January 8 โ March 28 and April 27 โ April 30.
The problem with announcing an initiative like โ1 Point Rewardsโ and promising one million additional rewards seats is youโve set consumerโs expectations, and will likely be disappointed if they canโt access the rewards โ as Qantas found out when they hyped the release of โtens of thousands of reward flights,โ and crashed their site for 72 hours and got nothing but bad press.
Letโs hope Virgin can pull this one off!
