It appears curated, once-in-a-lifetime road trips are the way forward for luxury travel in 2023. Weโve already seen the likes of Four Seasons introduce โluxury drive experiencesโ for their guests and itโs likely more high-end hotel brands will jump on this trend of offering guests premium sports cars to drive around some of the worldโs most enviable locations.
Yet, nothing weโve seen yet quite compares to what Bentley Motors has planned as the company launches a tightly curated โExtraordinary Journeysโ travel program this month, designed as a series of one-off road trips threading through itineraries that handpick โthe very best of local cuisine, design, architecture and wellness,โ set against locations like Scandinavia, New Mexico and the UK.
The three aforementioned locations will make up the inaugural offering for Bentleyโs new travel series, allowing guests to drive a range of Bentley models across three to five-day itineraries with stops at various luxury hotels along the way.
Each of these Bentley road trips will be based entirely on the culture of the area with a preference for exclusively local experiences with a sense of place and purpose. If youโre heading off on the Scandinavian trip, for example, youโll be taking in the best parts of Copenhagen and Denmarkโs โYear of Architectureโ with exclusive access to the BIG architecture and design studio and stays at some of the regionโs finest hotels. Thatโs before you drive on over to the edge of Lake Vรคttern in the south of Sweden for lunch followed by a stay at the bucket list Forest Hotel in the Swedish woodland.
Those leaning towards New Mexico will be blending luxury with the rugged terrain of the stateโs famed badlands with experiences in Indigenous art and culture between private dinners, spirit tastings and local experiences with a private hideout in the wilderness.
With the UK already on the cards and a Bentley road trip through Oman being planned for later this year, it looks like weโll be hearing much more from the companyโs foray into experiential travel moving forward.
Prices will vary based on location with bookings now open for Scandinavia, New Mexico and the UK itineraries.
