In collaboration with Hugo Boss
Father's Day is fast approaching (it's this Sunday if you hadn't realised) and if you haven't yet bought the old man a present, and are struggling for ideas outside the usual 'socks and jocks' combination, we think we've found the perfect last minute gift that will remind your Dad of you every time he puts it on (and thus making you his favourite child).
The trick here is that smell is our most ancient and evocative sense. Scent-evoked memories tend to be pure and emotional, with a distinct scent reminding the smeller of a certain time, place, or person. Buying your Dad a quality new scent for Father's Day is a sure fire way to keep you front of mind, and BOSS BOTTLED INTENSE Eau de Parfum by Hugo Boss is an ruggedly masculine fragrance that will do the job perfectly.
Adding to the success of the 2015 EDT line, the 2016 version gives the wearer an empowering long lasting scent featuring top notes of green orange blossom, geranium, and cinnamon, before mellowing into its base notes of cedar, vetiver, and sandalwood. If you only understand some of those names, we've got ourselves a bottle, and in layman's terms, it smells bloody good.
Complimentary engraving and gift wrapping service
BOSS BOTTLED INTENSE Eau de Parfum is undoubtedly a great gift in its own right, but if you happen to live in Sydney, Hugo Boss and Myer are also offering a complimentary engraving and gift wrapping service for your bottle of the fragrance. Head down to Myer Pitt Street in Sydney between the 1st and 3rd of September and get Dad a present he'll love (or if you find you like it too much to give to Dad, pick one up for yourself!)