9:31AMBen Esden
TAG Heuer is taking over Silverstone now that the Swiss watchmaker has been officially named title partner of the 2027 British Grand Prix. Alongside Monaco and Madrid, it’s another sizeable move for TAG Heuer’s increasingly deep relationship with F1. But the brand also has some proper history at Silverstone, with the Heuer Silverstone chronograph first arriving in 1974 – perfect timing then, as the Carrera continues to dominate the horological conversation in motorsport.
