Lamborghini Embrace All-Electric With The Lanzador Concept ‘Ultra GT’
— 22 August 2023

Lamborghini Embrace All-Electric With The Lanzador Concept ‘Ultra GT’

— 22 August 2023
James Want
WORDS BY
James Want

You can’t stop progress, people. Lamborghini has unveiled the Lanzador concept at Monterey Car Week, a concrete vision of a future purely-electric fourth series production Lamborghini.  The Lanzador concept car introduces a high ground-clearance GT with 2+2 seats, featuring clear, purist and technical forms, with a brand-new concept in terms of performance and unprecedented on-board experience, staying true to Lamborghini’s unmistakable DNA and offering best-in-class sportiveness and fun-to-drive character.

The concept car fits in with the Italian super sports company’s “Direzione Cor Tauri” strategy and its roadmap towards decarbonization and electrification announced in 2021: following presentation of the V12 plug-in hybrid Revuelto, the Lanzador gives an insight into the series model to be built from 2028.

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“With the fourth model concept, we are opening a new car segment: the Ultra GT. This will offer customers a new, unparalleled Lamborghini driving experience thanks to pioneering technologies,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini.

The concept car combines the inherent performance of a Lamborghini super sports car with an enhanced fun-to-drive personality, plus the versatility of a car that is drivable daily: the Lanzador creates an original driving experience for a rising cluster of ‘tech forerunner’ customers.

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James Want
WORDS by
James is the co-founder of Luxity Media and managing editor of Boss Hunting and B.H. Magazine. He has more than twelve years experience writing, photographing, producing, and publishing both earned and paid content in the men's lifestyle space.

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