Ja Morant has a lot to lose. His unique talent and persona have made him an obvious superstar in the NBA, earning him lucrative endorsements with Nike and Powerade on top of an enormous player salary from the Memphis Grizzlies. Unfortunately, the 23-year-old point guard isnโt just dropping dimes on the court โ heโs dropping millions of real-life dollars off it. And with Ja Morantโs latest pending suspension to punctuate a string of controversies from this past year, weโre starting to get a little concerned about some of his lifestyle choices.
Back in March, during the week he was scheduled to face the Denver Nuggets, Ja Morant received an eight-game suspension after he drunkenly flashed a handgun in the middle of Shotgun Willieโs โ a strip club located in Glendale, Colorado โ while broadcasting on Instagram Live. Morant allegedly spent over US$50,000 (AU$74,600) in tips that same nightโฆ and the club did him absolutely no favours by leaking photographs of him in the act.
Morant is also being sued by a high school prospect after a fight broke out during a pickup game in his own backyard a few months prior. Morant and his friend Davonte Pack allegedly punched the teenager in the head and threatened him with a gun in his waistband.
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These stories have all resurfaced when Morant recently flashed a handgun on another Instagram Live session โ hosted on Packโs account โ causing the Grizzlies to announce his indefinite suspension. Itโs probably worth noting that this same friend is also banned from attending home games at Memphisโ FedEx Forum after a postgame confrontation with the Indiana Pacersโ travelling party.
Morant entered counselling shortly after the first gun-flashing incident and apologised profusely for his actions during a sit-down interview with ESPN. In the wake of the Grizzliesโ first-round elimination in the NBA playoffs to the Lakers, he also promised to be more disciplined going forward.
โIโve just got to be better with my decision-making,โ he said after Game 6โs 125-85 loss.
โThatโs pretty much it. Off-the-court issues affected us as an organization pretty much. Just [need] more discipline.โ
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Last summer, Ja Morant signed a max contract extension with the Grizzlies guaranteeing up to at least 25% of the salary cap. Thanks to the โDerrick Rose Rule,โ a player that re-signs with their team early can receive an insane salary boost if they meet certain objectives.
One of the criteria requires the player to be selected to an All-NBA team in their most recent season or two of the last three seasons. Achieving this wouldโve effectively opened the door for Morantโs contract to be escalated to a supermax, bumping him from US$192.2 million (AU$286.7 million) to US$231.4 million (AU$345.1 million).
Morant averaged 5.9 rebounds, 8.1 assists, and 26.2 points on 46.6% shooting this season across 61 games. Considering the Memphis Grizzlies secured the No. 2 seed in the Western Conference playoffs, he absolutely wouldโve earned an All-NBA if it werenโt for his off-court antics.
The $58 million estimate above is a serious lowball, too. Keep in mind it doesnโt account for the games heโs suspended without pay or the money he stands to lose in endorsements. Ja Morant currently has endorsement deals with Nike and Powerade, although the sports drink hasnโt run any Ja-related content ever since the March video emerged.
Weโre still very hopeful for the star point guardโs future. You always want to see players fulfil their potential rather than become another cautionary tale. Heโs worked too hard and come too far to just waste it all now. To avoid another suspension, Ja Morant needs to approach his public image more cautiously and act like someone who stands to lose $58 million.
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