Melbourne Label Drops Some Of The Greatest AFL Merch Weโ€™ve Seen In Years
โ€” 3 September 2025

Melbourne Label Drops Some Of The Greatest AFL Merch Weโ€™ve Seen In Years

โ€” 3 September 2025
Nick Kenyon
WORDS BY
Nick Kenyon
  • Melbourne-based clothing label, Milkbar, has announced its debut AFL collaboration with the Carlton Football Club.
  • From t-shirts to jumpers, the six-piece capsule collection is a tribute to garments worn by coaching staff and fans in decades past.
  • The Milkbar x Carlton Football Club collaboration is currently available for preorder (deliveries in one month), with prices ranging from $80 to $200.

When you think about the sports that create the best fan apparel, you probably think of soccer or basketball, with their custom jerseys, jackets, and retro tracksuits. But rarely do we ever think of the AFL.

Melbourne native Simon Agosta is looking to change that with his clothing brand, Milkbar, which has now unveiled its first AFL collaboration with the Carlton Football Club: a clean, honest, 80s-inspired capsule collection of six garments that bring a little bit of homegrown nostalgia to supporting a footy club.

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Milkbar previously dabbled in field fashion with an AFL-centric collection back in 2022, affectionately dubbed โ€œMelbourneโ€™s Game,โ€ which Agosta hand-stitched by himself from the study of his parentsโ€™ home. Three years later, heโ€™s partnered directly with Carlton FC to create this unique kit.

โ€œI always thought international sports merch was really well done,โ€ he said of the Milkbar x Carlton Football Club collectionโ€™s launch. โ€œAnd I wanted to create some tasteful, elevated pieces for our local game of Australian football.โ€

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Heโ€™s gone and done exactly that, with a line-up that includes a three-quarter-zip coaches jacket, an old-school cardigan, a knitted sweater, and a crewneck jumper. It also features two t-shirts dedicated to the beating hearts of Carlton (Lygon Street and Princes Park).

The collection is a far cry from the modern sportswear youโ€™ll see for sale at stadiums, but itโ€™s a tasteful tribute to the AFL supporters of a bygone era, who loved the game as much as fans do today. For the Carlton faithful keen on supporting a local brand, itโ€™s certainly worth checking out.

The Milkbar x Carlton Football Club collaboration is currently available for preorder (deliveries in one month), with prices ranging from $80 for the t-shirts to $200 for the three-quarter-zip coaches jacket.

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Nick Kenyon
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Nick Kenyon is the Editor of Boss Hunting, joining the team after working as the Deputy Editor of luxury watch magazine Time+Tide. He has a passion for watches, with other interests across style, sports and more. Get in touch at nick (at) luxity.com.au

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