- For the first time, Drake’s Better World Fragrance House has officially launched in Australia.
- The arrival down under coincides with the debut of the rich amber-woody, Eau de Parfum, Summer Mink.
- Available exclusively at Myer nationwide, Summer Mink arrives in both 100ml ($199 AUD) and 30ml ($99 AUD) formats.
Aubrey Graham (A.K.A Drake) is rarely content with just one lane. In recent years, he’s built his OVO fashion and music empire, his Nike sub-label Nocta, and a high-rolling partnership with Aussie-founded crypto giant Stake, the combination of which sees the musician effectively turn his personal taste into a global portfolio.
Now, Drake’s expanding that reach in Australia with a venture that feels a little more personal: Better World Fragrance House. While celebrity fragrance brands are common, this project has always leaned heavily into serious perfumery rather than quick mass appeal.
Drake continues his collaboration with Michael Carby, a senior perfumer at Givaudan, to create scents intended to “curate personal space” and enhance daily experiences. Carby explains that the fragrance is built on a “yin-yang principle,” designed to balance opposing elements by fusing cold spices and citrus with warmer, creamy base notes.
The scent profile itself is a rich amber-woody composition, opening with a clean hit of Italian citrus and aromatic sage before moving into a spicy floral heart of Jasmine Sambac. The dry down settles into a grounded base of vetiver and musk, making for a sophisticated mix that manages to be both fresh and substantial.
The packaging reflects this same attention to detail. The bottle is a “multisensory masterpiece” featuring a signature midnight blue sphere balanced on a sharp rectangular base. The fragrance arrives in time for late summer and is available now online and at Myer stores nationwide in 100ml ($199 AUD) and 30ml ($99 AUD) formats.
