Victoria Bitter Just Dropped A Fragrance ‘Thirst. A scent by VB’

Victoria Bitter are no strangers to marketing gimmicks. You absolutely frothed their 2018 clothing line, so it makes sense for us to present their first VB fragrance – Thirst. A scent by VB.

And it’s exactly what you’d expect it to be. It looks like a VB, it smells like a VB, hell, it probably even tastes like a VB.*

*don’t taste it, we’re not liable.



The big, bold scent is crafted with ‘premium perfume oil’ along with the ‘essence of Australia Super Pride hops’ used in VB itself. Supposedly this sparks a refreshing combination of bitter citrus and icy aromas finishing in sweet hoppy accents.

VB Fragrance

VB ambassador, Harley Breen, said “Thirst is a scent that every man can get around. It will make you wanna sniff your mate after a full day on the tools.” 

Ahh, sure. Cool. If you feel like sniffing your mates, you can cop the VB fragrance, Thirst. A scent by VB, in-store at Chemist Warehouse or online for $24.99.