It was only a little over a year ago that multihyphenate creative Pharrell Williams was announced as the new menโs creative director of Louis Vuitton, yet already Williams is stretching his legs across the LVMH portfolio.
Following his debut and sophomore collections at LV, the musician-slash-designer has unveiled a 19-piece Tiffany & Co jewellery collection showcasing โbeauty in blacknessโ, entitled โTiffany Titanโ.
Drawing inspiration from the trident of the mythical Greek deity Poseidon, Williamsโ strikingly spiky designs are crafted from 18k recycled yellow gold; along with titanium thatโs been blackened by a special molecular process. This play of contrasts is baked into the Tiffany Titan collection, with darkened titanium offering a striking visual departure from yellow gold; while pointed trident motifs are balanced by the contours of chain links.
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โIโm very inspired by the water, and the name of this collection โTitanโ draws inspiration from Poseidon, ruler of the sea, King of Atlantis โ โAtlantisโ which is also the name of the community I grew up in Virginia Beach,โ said Williams in a statement. โThe detail in all of the jewellery pieces is very intentional, the use of black titaniumโฆitโs a physical manifestation of beauty in blackness.โ
All of the aesthetic tension Pharrell sought to bring to his first collection for Tiffany & Co. has been brought to life by the brandโs jewellers in an array of product categories. To that end, the Tiffany Titan collection includes an array of original necklaces, earrings, bracelets, and rings โ each infused with Pharrellโs upbeat, iconoclastic spirit.
The collection also features several highly sophisticated displays of craftsmanship: including pavรฉ pieces that boast reverse-set diamonds, in order to better highlight the cut and brilliance of these gemstones. The use of titanium adds a distinctive touch, with its subdued reflective quality making a powerful statement that sets these designs apart from more traditional jewellery.
โWe are excited to unveil Pharrellโs inaugural collection for Tiffany. The Tiffany Titan by Pharrell Williams collection defies the conventions of fine jewellery design. It represents a balance of Pharrellโs creative vision with Tiffany & Co.โs inventive craftsmanship,โ said Alexandre Arnault, Executive Vice President, Product, Communications and Industrial, at Tiffany & Co. โEach piece embodies Pharrellโs distinct style and unique point of view.โ
The Tiffany Titan collection will be available online (via Tiffany & Coโs US-based webstore) and at The Landmark in New York beginning in May. For the rest of us, expect global rollout of Pharrellโs new line to commence in June.
