Khaby Lame Net Worth: What TikTok’s #1 Creator Earns

Social media personality Khaby Lame and his fast-growing net worth is a 21st-century rags-to-riches story.

Without fixating too much on his personal life, the Senegalese immigrant’s family moved to Chivasso, Italy when he was one, where they lived in a public housing complex.

Prior to COVID-19, Lame worked as a factorY worker – specifically as a CNC machine operator – before he was eventually laid off.

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Now, he isn’t just the most followed Italian TikToker. He’s the most followed person on TikTok, period. And with that obviously comes a few material perks:

• A lavish car collection that reportedly features a Jeep Compass, Mercedes G Class, BMW X5, and Audi RS5
• A pad in Los Angeles which apparently features a swimming pool and tennis court plus an apartment in Milan which he shares with his manager Alessandro Riggio
• Brand endorsements from virtually every corner of the world
• The ability to command hefty appearance fees at whatever clout-hungry spot in town

All in all, it’s certainly not the worst result for a bloke whose career involves wordlessly producing funny videos about those online “life hacks” that needlessly complicate simple tasks – we hesitate to call them “comedy skits,” but in any case, people seem to enjoy his blunt facial expressions – and occasionally watching video games for an international audience.

Without further ado, here’s a quick breakdown of Khaby Lame’s net worth (2025).

Khaby Lame Net Worth – A Quick Breakdown

Khaby Lame Overview

Name: Khabane “Khaby” Lame
Age: 25
Date of Birth: March 9th, 2000
Nationality: Senegal-Italian (became an Italian citizen in August 2022)
Estimated Net Worth: $20 million
Social Media Platforms:
TikTok: @khaby.lame (162.5 million followers | 2.5 billion likes)
Instagram: @khaby00 (81 million followers | 500+ posts)

How much does Khaby Lame earn from TikTok?

In 2022, manager Alessandro Riggio revealed Khaby Lame earned up to $750,000 per TikTok post – $750,000 for a single promotional video (!) – and banked a staggering total of $10 million that year.

For reference, the second-most followed person on TikTok at the time, Charli D’Amelio, and her sister Dixie earned approximately $70 million over the two years prior; having launched their $100 million D’Amelio Brands to “exert ownership” of all D’Amelio related business ventures.

As per Fortune:

“On average, brands pay Lame about $400,000 per TikTok, according to Riggio. He has also co-founded a creative agency known as Iron Corporation with Riggio to oversee athletes’, actors’ and fellow creators’ social presences and monetisation plays.”

“Opting out of fame’s usual accoutrements like sports cars and yachts, Lame is investing in real estate, as well as restaurant and software companies.”

Since then, Khaby Lame’s net worth has obviously increased.

First You Get The Views, Then You Get The Contracts

Last year, Forbes indicated the “Charlie Chapman of digital media” had added lucrative brand deals with Fortnite and Sony Pictures, inked a sponsorship with retail giant Walmart to sell his line of “quirky cooking tools like a Khaby-branded garlic press and a taco holder,” as a bonus to defending his hard-earned title as most followed TikTok personality.

But don’t expect him to delve into the world of adult vices. In 2023, he stated:

“I want to work clean. I’ve never worked with an alcohol company, cigarettes, or anything bad for you because a lot of kids follow me.”

Fair play.

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An unlikely fashion icon

Similar to TikTok trainspotter Francis Bourgeois, who was recruited by Gucci to promote its North Face collection back in 2022, Khaby Lame has been tapped by the world of fashion.

BOSS (formerly Hugo Boss) recently paid Lame a casual $450,000 to strut his stuff in their Milan Fashion Week show along with an accompanying TikTok post.

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A future in Hollywood?

Khaby Lame’s appearance at the Venice Film Festival wasn’t just a passing fancy. The man has ambitions to break into Hollywood a la Addison Rae, and even co-star in a blockbuster with Will Smith.

“My dream is to move to America to act and star in movies,” Khaby Lame told Forbes.

“My dream is to become a comic actor, [film] a movie with my idol, Will Smith. Then who knows, maybe even win an Oscar!”

“At the moment, I keep on studying, staying consistent in what I do, and not giving up.”

But can Khaby Lame speak English? For now, it’s still a work in process. Based on last reports, the TikTok star was binge-watching a Mister Rogers’ Neighborhood–inspired animated series called Daniel Tiger on a daily basis to master his third language.

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