Suppose you ever needed proof that Dubai is the world’s most extra adult playground. If that were the case, you’d find it somewhere between the dozen multi-million-dollar Porsche Carrera GTs idling in the desert sun, and a Mad Max-style Cayenne parked next to a falconer’s tent.
Icons of Porsche – back for its fifth and biggest edition to date – has evolved from a regional celebration of Stuttgart’s finest into a fully-fledged global flex; a cultural moment wrapped in sand-toned pageantry and the kind of “why not?” energy that only seems fitting for Dubai.
Hundreds of private and museum pieces were driven, trucked, and flown into Dubai’s Design District from all around the Gulf states and farther afield for this year’s Icons of Porsche: from air-cooled dinosaurs and track-spec monsters to one-off unicorns that should probably warrant an armed escort.
It’s incredible to watch such rare metal so casually driven in, dusted off, and parked like it’s nothing. Because here, quite frankly, it is nothing – just another day in the world of Porsche, and its affluent (if we’re being modest) owners who are eager to share their beauties with the world.
Few brands on Earth can command this much attention, this much real estate, so many cars, and so many people. Car culture should be fun, colourful, and bring us all back down to the raw awe and dreams we had when we were kids.
Icons of Porsche is back for 2025 – and we can only hope it breaks ground in Australia one day soon.
Now, onto the metal…
