Thereโs nobody doing it quite like Canada Goose.
A brand firmly rooted in hard-wearing heritage, its new Snow Goose by Canada Goose line โ helmed by Haider Ackermann โ pushes the boundaries of what cold-weather wear can really be.
Last week, we attended the immersive launch of Ackermannโs third collection alongside the Fall/Winter 2025 Collection, in the heart of a very frosty Seoul.
The line champions technical fabrics practically begging to face the coldest climes, plush knitwear, and thick-GSM cotton pieces โ all packaged in architectural cuts, vibrant colours, and complementary shapes. Suffice to say, itโs a line that both harkens back to Canada Gooseโs past and ploughs a clear way forward.
No better place in the world, then, to showcase this than the fashion megalopolis of Seoul. As a world leader in both technology and flashy threads โ one that snows in winter and boils in summer โ itโs uniquely capable of hosting the collection made to look good and feel better in our planetโs extremes.
Rather unsurprisingly, we pulled up to a heaving mass of K-Pop superfans braving the -8ยฐ wind outside of the Canada Goose pop-up, all to steal a fleeting glimpse of the entering celebrities. As we went in, the first flecks of snow began to fall โ the first of the season, in fact. Well played, Canada Goose.
The mood inside was just as electric, with a mirrored hall spotlighting the collection across 10 suspended mannequins, surrounded by imagery of none other than Willie Nelson (see: above). The campaign itself is as Canada Goose as it gets โ featuring activists and models under the slogan โThe Earth Needs All The Friends It Can Get.โ Witnessing the collection up close showed off Ackermannโs unique sense of design humour; inverting expected arctic utility into something decidedly metropolitan.
On designing the collection, Ackermann notes: โWinter is often imagined as a season of silence, as quiet or still, but I wanted this collection to breathe, to move with the rhythm of life that persists beneath the cold and capture the pulse of life in the cold.โ
Key pieces like the Merge Jacket Reflective, Vertica Fleece, Rigel Hoodie, and Novark Gloves appeared in mint and kelly green, baby and klein blue, hot pink, and mustard. Imagine what youโd wear to a trendy pour-over cafe in the Arctic. Now imagine that youโre also warm.
Notable attendees included Actor Lee Jong Suk, Hong Kyung, composer and music producer Code Kunst, K-pop group Red Velvet member Joy, IVE member Liz, as well as THE BOYZ member Juyeon. And us.
Upstairs held an even greater fanfare โ with guests weaving through a gallery dedicated to Canada Gooseโs Chilliwack Bomber, including an archival Snow Goose bomber from the 90s, standing around a bar sipping mulled Korean mulberry wine, and toasting marshmallows over open flame.
With the event in full swing, the snow fell softly but heavily, making us all the more grateful for the protection of the worldโs finest winterwear. Umbrellas were offered, though no-one accepted them. Thereโs perhaps no higher praise than that.
Check out the new Snow Goose collection in-store at Chadstone (Melbourne) and the Fall/Winter collection online below.
The author enjoyed this trip to Seoul, Korea, on the invitation of Canada Goose.
