Gucci’s HA HA HA Campaign, Fronted by Harry Styles, Imagines A Dreamier Guise of Everyday Wardrobe
— 7 November 2022

Gucci’s HA HA HA Campaign, Fronted by Harry Styles, Imagines A Dreamier Guise of Everyday Wardrobe

— 7 November 2022
Randy Lai
WORDS BY
Randy Lai

Following on from the announcement of its first, highly anticipated collaboration with Palace, Gucci remains firmly in the spotlight with its HA HA HA campaign: the latest outpouring of creativity from the Italian luxury house’s erstwhile muse, Harry Styles.

Conceived in the spirit of a ‘dream wardrobe’ for the British singer/songwriter and all-round thirst trap, HA HA HA previews a capsule of Gucci’s emblematic tailoring – curated with significant input from Styles himself, under the guiding influence of Creative Director Alessandro Michele.

The duo’s “two-headed” approach – inspired by discussions about duality and the aesthetic idea of ‘liberated vanity’ – is peak Michele-era Gucci: full to bursting with dramatically cut blazers, suits in explosive Prince of Wales plaids, statement bags and styling that is, in a word, bonkers.

For fans of the brand, the porno chic zealotry of Gucci’s latest team-up will hardly come as a surprise. In the 8 years that Michele has helmed the brand, he has engaged in such acts of impish, industry-wide spectacle as starting his own film festival (GucciFest) and sending models down runways clutching replicas of their own heads.

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HA HA HA slots neatly into that universe, on account of its offbeat, almost childish art direction: another feather in the cap of a venerable old luxury house that encourages its clientele to remain as nonchalant and playful as Harry Styles. “I’m so happy to see this project finally come to life,” says Styles. “I’m always inspired watching [Alessandro Michele] work, so doing this collaboration with my friend was very special to me.”

Gucci HA HA HA

Certainly, Gucci’s latest capsule relies in a very self-aware, premeditated sort of way on Styles to do the heavy lifting. The British celeb puts his trademark insouciance to good use in a range of layered sartorial looks – clutching various amusing household objects for additional humour – but there are still a few signature pieces that manage to make an impact, even when snapped alongside.

Gucci’s ‘Bamboo 1947’ collection of handbags – known for their eponymous, instantly recognisable top-handle – make a number of welcome appearances, as do the oversized geometric eyewear styles that have been a staple of the Michele era. You can check out (and purchase) a selection of the items curated by Styles for the HA HA HA capsule at the link below.

Gucci HA HA HA
Gucci HA HA HA
Randy Lai
WORDS by
Following 6 years in the trenches covering consumer luxury across East Asia, Randy joins Boss Hunting as the team's Commercial Editor. His work has been featured in A Collected Man, M.J. Bale, Soho Home, and the BurdaLuxury portfolio of lifestyle media titles. An ardent watch enthusiast, boozehound and sometimes-menswear dork, drop Randy a line at [email protected].

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