Van Heusen’s New BLACK LABEL Is Serious Ready-To-Wear Value

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They say the devil is in the details and when it comes to the intersection of value and exquisitely crafted suits, no truer words have ever been spoken. That’s why Van Heusen’s newest premium collection of suits, shirts and accessories – the BLACK LABEL Collection – will garner the attention of any eager menswear enthusiast. 

Now, we must be frank, this level of detail came out of left field for us. It’s always refreshing to see Van Heusen continue from strength to strength; for a brand that was born way back in 1881 (yes, you read that right), maintaining such a high quality must be no easy task.

Sure, Van Heusen has long been the go-to for premium business shirting in department stores across Australia. And that soft-folding collar you cherish in your shirting? You can thank Van Heusen for its revolutionary innovation, which it patented in 1919.



But it’s a new dawn for its suiting department, and we couldn’t be more excited to see this premium collection officially land. 

Van Heusen Black Label

BLACK LABEL highlights the need for guys to once again dress up and look sharp after what has been an arduous two years in and out of lockdowns and WFH environments. So, Van Heusen is stepping it up with a brand new, premium range of tailored wear for those who appreciate tradition, value craftsmanship and enjoy putting their most confident foot forward.

Think elevated staples in the way of pure Australian wool suiting, tailored cotton shirts, and fine silk ties, crafted for the man who wants to feel sophisticated and stylish in any environment. 

The suiting alone is impressive; you’ll find soft luxurious Australian wool fabric, skilful stitching, well-appointed buttonholes and modern, tailored cuts that offer a flattering silhouette. Crafted from the best quality fabrics using super 100’s yarns – which highlights the lightweight, breathable  benefits of wool –  the collection moves with you as opposed to against you, built to withstand the rigours and challenges of daily life in contemporary and modern designs.

The shirting, a mainstay of the Van Heusen brand, is elevated for the modern guy. Tailored business shirts are made from 100% BCI cotton, offering natural cooling, breathability and stretch for optimal comfort without compromising on style. The tailored fit creates a flattering sleek silhouette that slightly tapers down through the waist and emphasises the chest.

Van Heusen Black Label

The suiting isn’t ‘overly’ tailored, either – an absolute essential for ready-to-wear garments. You’ll find well-shaped shoulders, peak-perfect lapels, and fine details that will enable you to go from business lunch to wedding nuptials and everywhere in between with no fuss.

The Van Heusen BLACK LABEL Collection is exclusively available at Myer stores and online.