UPDATE [23/02/22]: We have a first trailer for Netflixโs Byron Baesโฆ cue vomit.
Before you say anything, yes, we know itโs been a good week since April 1st and no, the fellas behind Betoota have nothing to do with this one. Netflix has commissioned its first Aussie reality series on Byron Bay influencers of all things, and itโs safe to assume many will be wishing there was some kind of town hall discussion before they landed on a concept and title as nauseating as Byron Baes.
In a move which has BH siding with resident dinosaurs at Sydney Morning Herald by default โ the latter of whom was (hilariously) forced to scroll through Urban Dictionary early this morning so they could explain โbae is slang for โbabeโ and an acronym of โbefore anyone elseโโ to its core 45-65 demographic โ the streaming giant is gearing up to provide what is probably the least deserving echelon of modern society more undue attention across 8 episodes. And thatโs just to begin with. Assuming it brings eyeballs to screens โ which it will โ thereโll be plenty more on the way.
If youโre not already shaking your fist on the front porch, or foaming at the mouth with untethered rage on social media, just wait until you read Netflixโs own cliche-laden description that shoots past the stratosphere of cutesy, deep into sickening territoryโฆ
โIt is a truth universally acknowledged that an influencer in possession of a good follower count must be in want of a beach backdrop (for the โgram). And thereโs no better backdrop โ or magnet for influencers โ than Byron Bay, the perfect setting for our next Australian Netflix Original.โ
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โAnnouncing Byron Baes, a docu-soap series following a โfeedโ of hot Instagrammers living their best lives, being their best selves, creating the best drama content. #nofilter guaranteed.โ
โThis is our love letter to Byron Bay. Itโs not just the Chris [Hemsworth] and Zac [Efronโs] backyard, itโs the playground of more celebrity-adjacent-adjacent-influencers than you can poke at a selfie stick.โ
โThereโll be fights, flings, and heartbreak; but beneath every perfect post is just a real desire not just for โlikesโ, but to be liked, dammitโฆ for who you are (so relatable). Can the Baes survive summer without a collab going wrong? Byronโs the kind of paradise that makes it all feel possible.โ
Who exactly is responsible for bringing this evil upon our house? Eureka Productions and Vice writer Julian Morgan, for one, who planted the initial seeds of development. But if youโre looking for another name and face to blame for our countryโs next PR disaster, thereโs always executive producer Emma Lamb โ a master of the dark arts who has honed her craft on other high-brow cultural offerings as Married At First Sight and The Real Housewives of Sydney.
Casting and a release date for Netflixโs Byron Baes has yet to be confirmed (although someone known as Elyse Knowles is apparently a running favourite to starโฆ I donโt know).
