Now, with the TF brand releasing their first timepiece - a classically, round day-date - British GQ saw it only fitting as to sit the man down and di-sect his approach to watch wearing. Here are the do's a don't from the man himself in 10 easy commandments.
TF says it is essential to consider the watch holistically with your outfit. Every man needs a full-length mirror. If your shiny watch band is looking a bit sleazy with a casual look - take it off and try something else.
If you wear two watches, you're a loser. It's that simple. TF says that his six-year-old son wears two watches because he can't decide which one he likes more. But he's six.
People did it in the 70's, even TF himself admits to it, but this isn't the 1970's. There was only one period in recent history when it was okay to wear your Cartier Tank outside your shirt cuff, and it's not now.
But it depends on your personal style. Some can pull it off, for others, it looks like they're still wearing a watch from the night before.
The traditionalist take on the debate agrees that, 99% of the time, you shouldn't wear a diving watch with a tuxedo. The TF consensus is that a tuxedo should look like a tuxedo, and that either means an evening watch or no watch at all.
Just like you don't need to drive a Lamborghini through Sydney rush hour, you don't need a watch that does everything and has every dial. For most of us, we just need the time - and most men on a mission know what the day's date is, too, so you don't even really need that.
Just like you wouldn't wear a brown belt with black shoes, you can't wear a leather strap on your wrist that doesn't match the rest of the leather in your outfit.
Similarly, TF recommends that every type of strap has its time. White straps look really tight when peeking out of a white shirt cuff in summer.
Unless you've got a mate who's really into watches and you've just bought Steve McQueen's 64 Submariner, then keep your wrist steeze to yourself. If you really want to flex, reach across the dinner table and hope someone asks about it.
The ultimate no-dice for any watch wearer. When second hands tick over on a quartz watch, the "tick, tick, tick" comes off as tacky. The smoothness of a timepiece a bit more expensive is something to be desired. Anything less screams cheap and poorly designed.