Almost a decade since inking his ambassadorship with Moët & Chandon – deemed “a natural match” which communicated style and success – the Swiss Grand Slam GOAT himself, Roger Federer, will be the first guest to star in a new video series by the Maison titled Through The Eyes Of…
The six-part series takes both Federer and Champagne fans, behind the scenes of what is arguably the world’s most famous producer of bubbly. Officially, Through The Eyes Of… showcases the richness of Champagne from the perspective of select friends to the House, meeting the Moët famille to discover the secrets of the region’s terroir and uncover the celebrated champagnes of the Maison.
Through the lens of Academy Award nominee Eric Valli, a relaxed Roger tours the vineyards to discuss biodiversity and sustainable viticulture before descending into the cellars with Cellar Master Benoît Gouez. Once inside the hallowed halls, the pair trace the brand’s imperial heritage and admire rare vintages dating back to the 19th century.
“This journey behind-the-scenes was one of the most authentic moments I have everexperienced in Champagne because I sensed the true passion of the people of Moët &Chandon, and that alone will make my next toast even more memorable.”
Future seasons of the Through The Eyes Of… series will track other friends to the House as they discover, through personal encounters with winegrowers and winemakers, the richness of the Epernay estate and the breadth of the winemaking savoir-faire reflected in Moët & Chandon’s champagnes.
Weekly episodes of Roger Federer’s Through The Eyes Of… will drop each Wednesday (Thursday morning AEST), you can check out the episodes below.
Episode 1: Sustainable Viticulture
Episode Two: Moët Impérial