Fujifilmโ€™s X Half Is A Compact Digital Love Letter To Retro Photography
โ€” 23 May 2025

Fujifilmโ€™s X Half Is A Compact Digital Love Letter To Retro Photography

โ€” 23 May 2025
Garry Lu
WORDS BY
Garry Lu
  • Fujifilmโ€™s latest achievement involves distilling most of the film photography experience into its new X Half digital camera.
  • From a frame advance lever, film canister window-inspired secondary LCD screen, and optical viewfinder, to the 13 โ€œFilm Simulations,โ€ the X Half is a retro dream.
  • The Fujifilm X Half is now available to pre-order in Australia for $1,349.

The photography world has long attempted to marry the analogue joys of film with all the 21st-century conveniences of digital (I personally recall backing the Holga Digitalโ€˜s Kickstarter a decade ago).

While many have successfully recreated the tactile experience, and the power of filters/editing can essentially deliver 90% of the visual results, none have truly come close to the real McCoy. Until now.

RELATED: Fujifilmโ€™s GFX100RF Solves Large Format Photographyโ€™s Biggest Problems

In exciting news for the creative, the nostalgic, and yes, weekend market posers, Fujifilm has introduced the new X Half compact digital camera, which โ€“โ  contrary to its name โ€“โ  actually functions as two cameras in one with a 32mm F2.8 (35mm equivalent) prime lens.

A delightful nod to half-frame cameras with a rear LCD monitor in line with the back-illuminated sensorโ€™s orientation, the X Half is ideal for both vertical shooting and video recording at a 3:4 aspect ratio. The โ€œ2-in-1โ€ feature allows you to easily combine two images or videos into a single composition by winding the charming frame advance lever.

What caught our eye is the secondary touch-sensitive LCD that resembles the film canister window of old school cameras.

Thereโ€™s also an optical viewfinder along with Fujifilmโ€™s popular โ€œFilm Simulationsโ€ and โ€œGrain Effect,โ€ which faithfully reproduces the unique grain texture of film snapshots; filters such as light leak, halation, even expired film stock; and a throwback date stamp option you can toggle.

The Fujifilm X Halfโ€™s โ€œFilm Camera Modeโ€ takes it even further nostalgic experience of film photography: By selecting one of the 13 film simulations and the number of shots at the start, you cannot review images until all shots are taken. Youโ€™ll even have to wind up the frame advance lever on the cameraโ€™s top plate after each shot to enable the next shutter release.

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After that, the image data is transferred to the new dedicated X Half app to digitally develop, view, edit, and share the flicks you have taken.

The sole downside (if you can even really qualify it as such) is the Fujifilm X Halfโ€™s rather basic tech spec. Its vertical-format 1-inch sensor only captures JPEGs up to 18MP, while video is apparently limited to vertical Full HD.

Still, itโ€™s a whole lot of camera in a sexy lightweight (240g with battery and SD card, to be exact) package. And although the $1,349 price tag might sound steep, consider all the cash youโ€™d save from not having to continuously buy film or get it developed across the cameraโ€™s lifetime.

Pre-order yours below.

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Garry Lu
WORDS by
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]

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