‘911’ License Plate Sells For $525,000 At Motorclassica

‘911’ License Plate Sells For $525,000 At Motorclassica

In Victoria, people are willing to pay good money for some iteration of 911 number plates, such as the plate P911R listed for sale for $25,000. However, for the ultimate 911 accessory, a license plate bearing the coveted three numbers, an eager Porsche owner has just dropped some big money. We presume he’s a Porsche owner, would be a bit of a silly purchase if he wasn’t.

The plate sold for a hair-raising $525,000 at the Motorclassica Auction in Melbourne over the weekend, auctioned by Shannons and previously been held by one owner for 35 years.

‘911’ License Plate Sells For $525,000 At Motorclassica

Several bidding wars for coveted Victorian vanity plates pushed the total result for the auction to more than $3.5 million for a range of rare combinations, including 105 for $325,000, 104 at $291,000 and 106 at $265,000.



At the opposite end of the scale, the most-affordable plate at the auction was 100-700, which went for ‘only’ $20,000.

This auction was the latest in a string of big sales of Victorian personalised plates, although the Australia record is the $2.45 million paid by a Chinese-Australian wine collector and sex toy magnate – Peter Tseng – for NSW number 4 in 2017. The “renowned number plate collector”, Peter Tseng also reportedly owns the number ‘2’ plate in NSW, and number ‘1’ in Hong Kong.