As far as brand ambassadors go, it doesn’t get much cooler than the man himself, David Beckham. The global sporting icon turned businessman has just been announced as the new face of Italian automaker Maserati with a loud and smoke-filled stunt in Miami.
The sequence, which you can get an exclusive behind-the-scenes look at below, was clearly crafted to ignite a fire under the brand and kick it into a new gear with Beckham behind the wheel.
“It’s an exciting time for me to begin this partnership with Maserati,” said Beckham, “an iconic Italian brand which shares my appreciation for the very best innovation and design. I’m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale.”
Paolo Tubito, Maserati’s Chief Marketing Officer also commented that “Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values.”
Watch the audacious act above, before checking out the exclusive behind-the-scenes breakdown of David Beckham’s Maserati stunt below.