Sydney Is Getting An Entire Concept Store For The Adidas x Song For The Mute Collab
— Updated on 29 January 2023

Sydney Is Getting An Entire Concept Store For The Adidas x Song For The Mute Collab

— Updated on 29 January 2023
Randy Lai
WORDS BY
Randy Lai

If there’s one cult-like Aussie fashion label you choose to delve deeper into this year, my 10 cents is that it be Song For The Mute. Better known as ‘SFTM’ to devotees, the Sydney luxury clothing brand (operating out of a suitably Bat Cave-esque atelier in Glebe) has come a long way in the past 12 years. There’s no truer proof of that than their ongoing partnership with Adidas: an achievement that makes it the first homegrown talent to be tapped by the makers of the Ultraboost and Samba.

Originally affiliated with that whole ‘Goth Ninja’ fashion subculture – populated by brands like Rick Owens and Boris Bidjan Saberi – SFTM has matured and evolved across a decade. Creative Director Lyna Ty’s FW22 collection (simply entitled ‘Les Olympiades’) brings a brutal, towerblock swagger to both sportswear and classic tailoring silhouettes – inspired by her own childhood growing up in the titular Parisian district (known for its large Chinese and Vietnamese enclaves).

Song For The Mute

RELATED: Summer Slides Sorted With Fresh Adidas YEEZY Slides In Glow Green

Those cosmopolitan influences are cropping up again in the Song For The Mute x Adidas collection: a unisex release that includes sweats, outerwear, shirting and additional colour ways of the SFTM-001 sneaker. The latter debuted earlier this year in August – originally as an APAC exclusive, in a tidy run of 100 pieces. Fortunately, the general format remains unchanged and still takes its inspiration from Adidas’s Y2K-inspired Shadowturf design. That’s then overlaid with a full suite of proprietary tech, including the Torsion arch stabilisation and adiPRENE+ (Adidas’s signature elastic insert offering a dynamic response to the movement of each wearer’s feet).

The whole collab is scheduled to drop on 23 September – at a pop-up in Paddington purpose-built for the occasion – but until then, avail yourself of a handful of our favourite looks below:

Song For The Mute

Subscribe to B.H. Magazine

Randy Lai
WORDS by
Following 6 years in the trenches covering consumer luxury across East Asia, Randy joins Boss Hunting as the team's Commercial Editor. His work has been featured in A Collected Man, M.J. Bale, Soho Home, and the BurdaLuxury portfolio of lifestyle media titles. An ardent watch enthusiast, boozehound and sometimes-menswear dork, drop Randy a line at [email protected].

TAGS

Share the article