BOSS and Russell Athletic first announced that they were working together towards the end of last year, teasing a casualwear capsule collection that married both brands’ archives in a seamless, stylish fashion. Late March 2021 was promised as the official launch date for the BOSS x Russell Athletic capsule, and thankfully there have been no unforeseen push-backs – the drop is now available globally for all you streetwear fiends.
Borrowing inspiration in equal parts from tailoring and sportswear, the highly functional clothing and apparel featured in this co-branded capsule totals around 30 pieces and has apparently been a very long-time coming.
Hugo BOSS Chief Brand Officer Ingo Wilts suggested last year that a desire for new forms of casualisation fuelled their decision to partner with Russell Athletic, who invented the iconic sweatshirt almost 100 years ago.
![Boss x Russell Athletic hoodies and a hat](https://www.bosshunting.com.au/cdn-cgi/imagedelivery/izM8XxyLg9MD6py1ribxJw/www.bosshunting.com.au/2021/03/048_BOSS_x_Russell_Athletic_PreFall_2021.jpg/w=9999)
When it was first announced in October 2020, Wilts recalled that a Russell Athletic sweatshirt was amongst his very first purchases when he was moved to the U.S. He’s wanted to “do something” with the brand ever since, making this a project that’s as much about personal passion as it is about street fashion.
The unisex capsule is obviously geared towards creating some new off-court classics for those who want a more seamless blend between the worlds of fashion and sports.
Included in the newly released capsule are co-branded hoodies, sweatpants, an eye-catching rose-coloured single-breast suit, various shirts, as well as caps, beanies, and socks. The sporty details and retro-inspired colour palette can be seen across each relaxed-fit piece, setting the capsule apart from mostly anything else in the world of casualwear right now.
Sketching a sportier aesthetic onto BOSS’ typical pieces, particularly the $899 BOSS Suit, is the kind of harmonious marriage between both brands that we like to see – a splicing of two very well established design languages that may just go on to impact the way each brand approaches their respective styles further down the track.
![Overshirt from the collection](https://www.bosshunting.com.au/cdn-cgi/imagedelivery/izM8XxyLg9MD6py1ribxJw/www.bosshunting.com.au/2021/03/042_BOSS_x_Russell_Athletic_PreFall_2021.jpg/w=800,h=1200)
![Boss x Russell Athletic modelled with cap and overshirt](https://www.bosshunting.com.au/cdn-cgi/imagedelivery/izM8XxyLg9MD6py1ribxJw/www.bosshunting.com.au/2021/03/008_BOSS_x_Russell_Athletic_PreFall_2021.jpg/w=800,h=1200)
![Boss suit jacket gets a new look](https://www.bosshunting.com.au/cdn-cgi/imagedelivery/izM8XxyLg9MD6py1ribxJw/www.bosshunting.com.au/2021/03/010_BOSS_x_Russell_Athletic_PreFall_2021.jpg/w=9999)
![Boss x Russell Athletic sneakers](https://www.bosshunting.com.au/cdn-cgi/imagedelivery/izM8XxyLg9MD6py1ribxJw/www.bosshunting.com.au/2021/03/034_BOSS_x_Russell_Athletic_PreFall_2021.jpg/w=9999)
![Boss x Russell Athletic model crouching](https://www.bosshunting.com.au/cdn-cgi/imagedelivery/izM8XxyLg9MD6py1ribxJw/www.bosshunting.com.au/2021/03/020_BOSS_x_Russell_Athletic_PreFall_2021.jpg/w=800,h=1200)