Gosh, The New Gucci x Adidas Drop Is A Bit Of Alright Isn’t It?
— 3 April 2023

Gosh, The New Gucci x Adidas Drop Is A Bit Of Alright Isn’t It?

— 3 April 2023
Randy Lai
Randy Lai

After the success of Alessandro Michele’s inaugural team-up with Adidas in 2022, the House of Gucci is once again joining hands with the Trefoil label for a collection that encompasses dozens of new styles – in clothing, accessories and, much to everybody’s delight, more footwear.

Despite the temporary absence of a determinate Creative Director, this latest collection has all the hallmarks of classic Michele: typified by a big, technicolor aesthetic that cribs wantonly from the iconography of both namesake brands and costume-y styling cues that put you in the mind of The Royal Tenenbaums.

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To put it simply, notwithstanding the way Gucci has chosen to market this new drop, there’s a lot of kit from within this release that makes for great standalone fashion fodder – particularly if your preferred categories of clothing are sportwear or sneakers.

There are, for starters, 6 new models of Adidas’ iconic Gazelle sneaker: ranging from the extravagant ‘GG supreme canvas’ style to a version with the iconic 3-stripe insert in yellow (the latter is our favourite of the bunch, and very much in keeping with the tradition of handsome black sneakers augmented with a pop of primary colour).

Those who are primarily Team Adi (Dassler) will also be happy to see the widening of the Gucci-branded ZX 8000 range. A technical runner first released by Adidas in 1988, it has gradually become synonymous with the brand’s proprietary running technologies: including the arch support system known as Torsion.

For this collab, the traditional mesh/suede upper has been replaced by a colour-blocked variation (in either black or beige suede) featuring the all-over ‘GG’ motif and a punch range of colours that will put a pep in most wearers’ steps – even when you’re not using these to conquer the trail or the gym.

Pictured: Gucci x Adidas Gazelle sneaker (AU$1,170)
Gucci x Adidas
Pictured: Gucci x Adidas parachute nylon jacket ($4,150)
Pictured: Gucci x Adidas ZX8000 sneaker ($1,525)
Pictured: Adidas x Gucci nylon jacket ($2,700)

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Randy Lai
Following 6 years in the trenches covering consumer luxury across East Asia, Randy joins Boss Hunting as the team's Commercial Editor. His work has been featured in A Collected Man, M.J. Bale, Soho Home, and the BurdaLuxury portfolio of lifestyle media titles. An ardent watch enthusiast, boozehound and sometimes-menswear dork, drop Randy a line at [email protected].


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