- JW Anderson has announced its latest collaborator as Guinness, serving up a capsule collection designed to live beyond the pub.
- Featuring archival graphic details, vintage-inspired brewery uniforms, and plenty more, the range spans 17 different garments from shorts to jackets.
- The prices are, needless to say, a little dearer than a pint.
“How on earth does he have the time?” was the first thought that popped into my head when I saw Jonathan Anderson’s newest collection.
Between his ongoing work with UNIQLO, his role as Dior’s creative director (overseeing the men’s, women’s, and haute couture departments), and his own JW Anderson label, he’s currently creating at least 10 entire collections a year (probably closer to 14 when you include JW Anderson’s men’s/women’s split and Dior’s pre-collections).
And yet somehow, he’s still got a few spare minutes in the day to sit down with the good people at Guinness and bang out a fresh capsule collection with them.
Getting into the JW Anderson x Guinness collection itself, and to no one’s surprise, the Northern Irish fashion designer has nailed the brief. After the success of the pair’s first drop in 2024, this new collection digs even deeper into shared Irish heritage, pulling from Guinness archive graphics, vintage brewery uniforms, pub textures, and the wider visual language of the Irish local.
The 17-garment line-up is bigger, bolder, and a bit more self-assured, featuring denim chore jackets, dungarees, twisted jeans, knitwear, and tees, with fabrics and finishes designed to echo the tactile world of the pub, from beer-mat-style towelling to jacquards inspired by carpet and bar towels. There’s even a gradient jumper riffing on the creamy head of a freshly poured pint, which nicely brings the velvety smooth sipper straight into the range.
“I’ve always been fascinated by the graphic language of Guinness – it’s so immediate, so culturally loaded, yet incredibly refined,” said Jonathan Anderson in a statement. “For me, this collaboration felt like an opportunity to take that heritage and recontextualise it through the craft-led lens that defines JW Anderson today.”
In short, it’s a long way from a bit of logo-slapped beer merch, properly designed and very obviously thought through.
To launch it, the brands hosted a party at The Mulberry in NoLita, where guests drank pints, Guinness Espresso Martinis, and Black Velvet cocktails from custom glasses while Irish-inspired bites did the rounds.
Fronted by Joe Alwyn and Little Simz, the collection is available in limited quantities, with Brown Thomas in Dublin named as the exclusive Irish retail partner, alongside JW Anderson’s own channels and selected retailers. The prices are, needless to say, a little more expensive than a pint.
