Kith is a brand and retail concept that needs no introduction, nor does their collaboration partner Coca-Cola. Since 2016, Kith Founder Ronnie Fieg has created an eclectic capsule collection with the global phenomenon that is Coke and has spent the past week or so teasing the new pieces on his personal Instagram account, adding a third collaborator – Pendleton USA.
A series of recent IG posts by Fieg and via @kith has teased what appears to be a predominantly vintage-inspired collection that adds Pendleton’s characterful charm in the form of Native American prints in vibrant colourways.
More subtle pieces combine red, navy and lots of beige – a possible nod to Coke’s Diet Caffeine Free packaging, which also features heavily on the billboards across the country.
Alongside key pieces including, hoodies, bowling shirts, swim shorts, bucket hats and shoes, the Kith x Coca-Cola Season 5 capsule looks to be sweetened by collectable model trucks and wooden presentation box.
The Kith x Coca-Cola Season 5 collection launches on Saturday 15th Aug in the US – you’ll want to be up very early on Sunday to cop. Be sure to follow @kith for updates.