New York’s King Of Fashion Returns With Tommy Hilfiger FW24
— 13 February 2024

New York’s King Of Fashion Returns With Tommy Hilfiger FW24

— 13 February 2024
Randy Lai
WORDS BY
Randy Lai

Tommy Hilfiger’s Fall/Winter 2024 show at New York Fashion Week wasn’t just a showcase of new clothes — it was a veritable homecoming. Held at the historic Grand Central Oyster Bar, the event buzzed with Midtown’s distinctive, forward-propulsive energy; echoing the brand’s legacy of classic American prep, enlivened with contemporary detail.

There’s a good case to be made that this was the buzziest invite on the NYFW calendar: fueled by live music from Jon Batiste and Questlove and a front-row guestlist that seemed curated, to within an inch of its life, by a ByteDance algorithm.

Oh, where but the Big Apple could you hope to find the likes of Anna Wintour, Sylvester Stallone, K-pop idol Junho, and Central Cee? All smooshed together, as if in the world’s zaniest subway car.

Tommy Hilfiger FW24

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As for the clothes? It was a lot of the familiar Tommy gear that nostalgia fiends already know and love. The brand’s characteristic star-spangled palette (red, white, blue) was out in full force, cleverly contrasted with playful patterns and collegiate riffs on the iconic brand emblem.

Sharp blazers, popped collars, swaddling knits, and the familiar khaki chino (executed at every opportunity in a big silhouette) all came together to form a coherent neo-prep silhouette — more “New York hour,” as opposed to “New York minute.”

Sure: Ralph Lauren might be American fashion’s great ambassador abroad. But in New York, there’s only one king — and his name is Tommy.

Browse and shop a selection of looks from Tommy Hilfiger’s FW24 show below.

Pictured (left to right): Tommy Hilfiger, Sylvester Stallone, Dee Hilfiger, Jennifer Flavin
Randy Lai
WORDS by
Following 6 years in the trenches covering consumer luxury across East Asia, Randy joins Boss Hunting as the team's Commercial Editor. His work has been featured in A Collected Man, M.J. Bale, Soho Home, and the BurdaLuxury portfolio of lifestyle media titles. An ardent watch enthusiast, boozehound and sometimes-menswear dork, drop Randy a line at [email protected].

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