Ralph Lauren & BEAMS Return To 90s Prep For Their Latest Collaboration

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It is no secret that Polo by Ralph Lauren had a stranglehold on the fashion world in the 1990s. It was the decade where the label solidified its position in culture, as well as growing its reputation as the fully-fledged fashion house that we recognise it as today. Clearly, BEAMS and Ralph Lauren share nostalgia for that particular moment in time, as their recently announced collaborative collaboration takes design cues directly from the era.

The upcoming “Polo Big Collection” is set to be inspired by Ralph Lauren’s 90s advertising campaigns. The clean, bright block colouring complements the strong branding, which itself was inspired by the fashion of early 20th century British aristocracy, as well as the American “golden era” of the 40s and 50s. It’s tasteful menswear that brings the feeling of wealth, decadence and leisure. Straightforward garments from a more straightforward time.

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The seventh exclusive capsule between the Japanese menswear imprint and the legendary American heritage brand seeks to offer more of that successful recipe. This particular collection with BEAMS maintains the traditional look and feel of the iconic Ralph Lauren garments, but with a more contemporary oversized fit and subtle, yet interesting logo placements undoubtedly inspired by skate culture.

The capsule includes the same shirts, chinos, caps, and turtlenecks you’ve encountered before, however, this time, with a couple of aesthetic tweaks. The caps feature a longer brim with the pony logo moved to the backside, the socks feature stacked logos both along the ribs and near ankles, while the chinos feature the RL logo under the left pocket.

The items are set to arrive at the BEAMS website and select stores on February 5th, with prices ranging from ¥2,750 (AU$34) for socks to ¥27,500 (AU$338) for pants.

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