Streetwear Goes Luxe As Supreme Is Valued At $1 Billion
— Updated on 15 June 2021

Streetwear Goes Luxe As Supreme Is Valued At $1 Billion

— Updated on 15 June 2021
Garry Lu
WORDS BY
Garry Lu

Supreme has just been evaluated as a company worth around $1 billion by private equity firm, the Carlyle Group.

Supreme founder, James Jebbia, has confirmed the acquisition of a minority stake in the company by the Carlyle Group, reportedly amounting to 50% of the entire business. With this 50% stake being priced at around $500 million, in addition to Supreme’s $100 million debt, placing Supreme’s enterprise valuation of about $1.1 billion.

Sources indicate all the smoke and secrecy has been an intentional effort on the part of Jebbia, fearing “… if the sum became public knowledge, it could hurt the street cred Supreme has meticulously cultivated since its establishment.”

While further information on Supreme’s numbers, specifically of their profitability, is a rather large question mark, they have apparently projected earnings of $100 million, with the current valuation being ten times that amount. Turns out exclusivity does pay.

On a related note, Supreme has also just released their highly anticipated Brooklyn box logo t-shirt online without any warning. As stated on their website, all proceeds are to be donated towards the recovery efforts in Puerto Rico. Puerto Rico, of course, having suffered the recent destruction of Hurricane Maria, rendering many without power or supplies.

Classy move, lads.

Garry Lu
WORDS by
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]

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