Tommy Hilfiger are continuing their long standing association with epic sports brands by investing into a new partnership with the championship Mercedes-AMG Petronas Motorsport Formula One team. Taking it to new levels by bringing the clothing brand’s expertise to the kits and apparel worn by the team throughout the tough racing season, the collaboration aims to fuse fashion and F1 together in a truly modern manner.
With top blokes Lewis Hamilton and Valtteri Bottas at the forefront of the British team’s recent victories in 2017, the new collection that Tommy Hilfiger is releasing alongside this partnership will definitely help to carry the momentum forward into 2018. Linkages to sports icons such as Rafael Nadal have helped to foster a strong reputation for fashionable pieces that don’t compromise on the qualities of the sport that they support. So definitely keep an eye out for the releases and official logo reveal for the 2018 cars at Silverstone in the United Kingdom. To find out more head here.