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Victoria Bitter Drops An Entire Range Of Men’s Grooming Products
— Updated on 5 July 2023

Victoria Bitter Drops An Entire Range Of Men’s Grooming Products

— Updated on 5 July 2023
Garry Lu
Garry Lu

We all know a hard-earned thirst needs a big cold beer. But in an effort to reward the hard-working bloke in ways they’ve (probably) never even thought about, Victoria Bitter has brewed up an entire grooming range containing freeze-dried elements of the good stuff. Introducing: VB For Men.

VB For Men features products specifically designed to refresh, relax, and restore after a full day on the tools. In addition to the headline-making fragrance Thirst – A Scent By VB released around this time last year, from this day forward, you’ll also be able to enjoy the following:

  • The VB Exfoliating Scrub – that’ll help you wash away whatever follows you home from the job site
  • The VB Bath Frothy – to soak those achy muscles before you have to do it all again the next day
  • The VB Face Moisturiser – is specially formulated to replenish your skin after the knock-off hour…
Victoria Bitter - VB For Men

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… in addition to the VB facial mask, body wash, and scented candle.

“The VB For Men range gives blokes all the tools they need to avoid using their partner’s products and start a grooming regime of their own,” said VB Marketing Manager Marc Lord.

“The products have been designed to make grooming simple and accessible: from men new to the category through to those who know their scrubs from their serums.”

VB brand ambassador and former NRL star Beau Ryan added: “For the good of my fellow men, I did the right thing and tested out every product in the range.”

“The VB face mask is the winner for me. They’re man-sized and built to fit a head as big as mine! Better yet, they’re shaped for beards with a detachable bottom half.”

“One might even suggest this masterful design has sipping an ice-cold stubby in mind.”

The full range will be available to purchase exclusively from Chemist Warehouse with products starting from $5.99.

Those of you in search of the perfect Father’s Day present, however, will be pleased to hear the VB For Men grooming kit arrives just in time.

Packaged with select products from the range in question, the VB For Men grooming kit will be available to purchase from both the official VB store and Chemist Warehouse for $59.99.

Victoria Bitter - VB For Men

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Garry Lu
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]


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