As the first major reveal of new watches for 2026, LVMH Watch Week has kicked off with fresh releases from its entire line-up of watch brands, including TAG Heuer, Hublot, Zenith, Bulgari, Louis Vuitton, and its previously independent brands Gerald Genta and Daniel Roth.
With more than a dozen different references making their debut, we wanted to highlight a few of our favourite new releases from each maison, spanning the full gamut from TAG Heuer’s new sailing chronograph to an impressive display of artistic craft by Louis Vuitton. Let’s get into it.
TAG Heuer Carrera Chronograph Seafarer
TAG Heuer is pretty widely known for making watches for the world of motorsport (especially since it retook the reins of F1 timekeeping), but the brand’s long-time owner, Charles-Edouard Heuer, was also keenly aware of what the average American sportsman wanted. In consultation with Walter Haynes, who at the time was the president of Abercrombie & Fitch in the US, Heuer created the 1949 Solunar, a sailing watch that directly inspired the Carrera Chronograph Seafarer you see here.
It’s the second version of this model we’ve gotten from TAG Heuer, but it’s the first version that isn’t a limited edition. This latest Carrera Chronograph Seafarer arrives with a 42mm steel case (measuring 14.4mm thick), is paired with the brand’s seven-link bracelet, and is defined by its unusual tide indicator that’s activated by a button on the side of the case.
It’s a cool new release from TAG Heuer, and one that nicely draws on heritage as inspiration while remaining contemporary. If you’ve got a runabout you enjoy captaining on the weekends, with 100m of water resistance, this could well be the perfect companion.
Hublot Big Bang Unico SR_A
Hublot kicked off this year with an all-black collaboration with Yohji Yamamoto, and for LVMH Watch Week 2026, it’s continued in a similar vein with another Samuel Ross link-up. This Big Bang Unico SR_A marks the fourth time the two have worked together on a watch, but the first to arrive without a tourbillon, instead offering a fresh take on the brand’s flyback chronograph.
Crafted from black ceramic (complete with black-plated titanium accents), the case measures a comparatively modest 42mm in diameter and 14.5mm thick and arrives with a black rubber strap that features a honeycomb motif that’s become something of a signature for Ross’s work with Hublot. Powered by the HUB 1280 UNICO Manufacture Calibre with 72 hours of power reserve, its production will be limited to just 200 pieces.
Louis Vuitton Tambour Convergence Guilloché
Towards the end of last year, I wrote about my favourite jump hour watches (a complication that’s becoming something of a trend), and naturally, the Louis Vuitton Tambour Convergence made the list. First debuted at LVMH Watch Week last year, it’s back in 2026 with some serious artisanal flair thanks to a dial that’s been decorated with a contemporary expression of the montres à guichet style, elevating the solid gold watch to new levels.
While the hand-turned guilloché talent within La Fabrique du Temps is the major story here, it remains a thoroughly wearable timepiece thanks to its rose gold case– measuring just 37mm in diameter and 8mm in thickness. With 45 hours of power reserve and a blue calf leather strap, it’s another win for the watchmaking team at Louis Vuitton.
Daniel Roth Extra Plat Skeleton
Daniel Roth isn’t a massively well-known name outside of watch-collecting circles, but after LVMH relaunched it in 2023 with the yellow gold Tourbillon Souscription, it’s slowly been gathering steam, and this Extra Plat Skeleton is a positive sign of things to come.
It’s even thinner than the Extra Plat Souscription that arrived last year, measuring a wafer-like 6.9mm thick (down from 7.7mm), while its skeletonised dial is a serious statement of both quality and capability. Meticulously finished from every angle, the blued hands aim to improve legibility by offering some contrast against the rose gold bridges of the movement.
Gerald Genta Geneva Time Only “Marrone” & “Grafite”
Gerald Genta steps into 2026 with what’s arguably its most wearable watch since the famed brand was relaunched (also in 2023 under new LVMH ownership). With releases over the last few years being focused on the ultra-complicated or the uncomprimisingly ornate, LVMH Watch Week 2026 has seen the debut of two new cushion-case references with tonal, textured dials.
Available in rose gold 4N with a gradient dial that shifts from orange to brown (called the Marrone), or in white gold with a similar dial that transitions from silver to grey (named the Grafite), they’re both powered by the automatic caliber GG-005P with 50 hours of power reserve. While far from “affordable”, they’re significantly more approachable than what was released in 2025 – the Gerald Genta Minute Repeater priced at CHF 320,000 (~AU$569,000).
Zenith Defy Revival A3643
The general enthusiasm for vintage-inspired watches has cooled significantly over the last five years, but of all the watchmakers who still release broadly period-correct reinterpretations, Zenith is up there with the best of them. The Zenith Defy Revival A3643 is one such winner, cased in a faithful 37mm steel case and inspired by a Defy reference from all the way back in 1969.
Combining a vertically brushed octagonal case, a 14-sided polished bezel, and a sunburst brushed silver-tone dial, and Zenith has made a watch that’s guaranteed to play wonderfully with the light, while the only contrasting pop of colour is a bright orange seconds hand tip. With a very impressive 300m of water resistance and an Elite 670 caliber with 50 hours of power reserve, there’s plenty to get excited about here.
