Last week TAG Heuer welcomed media VIPS to 12-Micron for a stunning lunch and a hands-on look at their 2018 Baselworld releases.
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On show was a host of new pieces including the brand’s iconic Monaco, released as both a Gulf Oil Limited Edition and in collaboration with George Bamford, housed in a captivating carbon fibre case.
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Guests were treated to an entertaining behind the scenes look at Cara Delevingne’s African photo shoot shot in front of a snarling male lion before a snapshot of TAG’s association with motor racing through their relationship with Aston Martin – with their new collaborative Aston Martin watch finished with licks of lime green also on show.
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Particular mention should be made of the brand’s affordable Aquaracer collection and evolving Autavia range which now includes a cracking GMT. And finally, TAG’s first Tourbillon, the TAG Heuer Carrera Tourbillon Chronograph released as a 155-piece limited edition with a price tag below $30k, a compelling offer for those familiar with the complication.
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To check out the full TAG Heuer Baselworld offering head to their website.