Not that Moët & Chandon need to reassert their presence on Sydney’s social scene, but the historic Champagne house is about the toast to the harbour city with a pop-up series of “immersive and unique experiences” at an “unprecedented scale”. Truth be told, there’s still a lot of mystery surrounding the 4-day event, which kicks off on Thursday, December 2, but given past Sydney soirées hosted by the maison have been some of the wildest, most exciting social occasions the city has seen, it’s safe to expect a much-needed reprieve as Sydney continues to fold open following lockdown. Everything will centre around a special Moët & Chandon ‘Effervescence’ installation, with the house promising to those “one of the grandest spectacles Sydney has ever seen”, conceived as part of a series of sparkling events that will pop up in cities like London, New York, Paris, Milan, Madrid, Moscow, Johannesburg, and Mexico City.
On Thursday, December 2 a massive 500sqm circular installation entitled ‘Effervescence’ will be erected on Bennelong Lawn, welcoming guests inside where they will be taken through abstract interpretations of Moët & Chandon’s history. A press release announcing the event describes different spaces like ‘Cellars of Moët’ and ‘Heart of Celebration’, giving guests a distinctive journey into the world of Moët & Chandon with a glittering custom-built chandelier, an immersive Eternal Effervescence Room, a massive Champagne tower, and several photo opps.
Guests are being invited to explore it all with a Moët Mini in hand, which each night themed after one of the house’s classic expressions. It’s then on you to decide whether you want to attend The Moët Impérial Evening, the Moët & Chandon Rosé Impérial Evening, or the Moët Grand Vintage Evening. Or all three. Each will, we assume, be slightly different from the other, but all are promising a night full of Champagne, canapes, DJ sets, and exclusive access to the unique Effervescence installation.
Day access to the installation will set you back $35 a ticket and include access to Effervescence, a Moët Mini on arrival – served straight from the world’s first Champagne vending machine – and more. Of course, there’ll be a ‘Heart of Celebration’ bar open in case you want to stock up on more Moët cuvées and various food pairings. You’ll be able to purchase a ticket on the door as a walk-in, but pre-purchase is being strongly recommended to avoid disappointment (remember, density limits) and sessions are 1.5 hours throughout the day, with spots available for 11:30am, 1:30pm, and 3:30pm.
Although if you wanted the full experience on each evening, you’re looking at tickets starting at $100 each, with only 120 of these tickets available each night. They include exclusive access to the Moët & Chandon ‘Effervescence’ installation, a Moët Mini on arrival and Moët & Chandon champagne for the evening, roving food, live DJ sets, and more.
You’ll also be able to purchase limited-edition Moët & Chandon Magnums each evening if you really want to make the most of the experience, with choices between a Moët Impérial Gold Magnum or a personalised Moët Impérial Magnum with festive messages in gold calligraphy.