More often than not, brand videos are pretty lame. IWC, however, has managed to pull off something thatโs actually entertaining with their Tom Brady short film.
Entitled Born of a Dream, itโs clear from the opening seconds that no expense was spared, nor stops left unpulled. Cinematography, story, sentimentality โ you could honestly mistake it for a AAA blockbuster release. And yes, as indicated by the headline, thereโs a certain broody Christopher Nolan flair about it.
Born of a Dream offers a rather hagiographic depiction of Bradyโs real-life journey from childhood, to his college years, the moment he was drafted in the sixth round, and beyond. Sure, thereโs a hint of IWC branding. But itโs more blink-and-youโll-miss-it as opposed to in-your-face.
As per the former New England Patriots quarterbackโs own post via his Instagram:
I remember thinking how cool it would be to have an IWC watch. It was my screensaver in college, and in some ways it represented a much bigger dream of mine: to play the game I love for a living.
There were so many moments, large and small, where that dream was called into question, but as I learned at a young age, you always play to win.
Itโs an honour to see so many of those pivotal moments brought to life in this short film by @iwcwatches Itโs been quite a ride so far, and I hope you enjoy watching it as much as Iโve enjoyed living it (most of the time)!
All Iโll say is this โ in the span of four minutes and ten seconds, anyone who ever doubted Bradyโs status as one of the greatest NFL players in history will swiftly change their opinion.
Check out the IWC Tom Brady short film below.
Find out more over at iwc.com.
