Luxury aftermarket watch customiser MAD Paris has gifted the world with this extremely limited edition Rolex Sapphire Rainbow Daytona watch.
The outfitter, who also modifies other ultra-high-end timepieces such as Patek Philippe, Cartier and Audemars Piguet, has imposed a sapphire-encrusted bezel in a rainbow-like spectrum of tones around the original Daytona's face.
The Oyster Perpetual Daytona features a black stainless steel face, dial, and a steel link strap with a folding buckle, all of which are highlighted by the hero of the piece - the bejewelled rainbow bezel.
The 'Rainbow Rolex' is listed for a retail price of £64,000 (circa $118,000 AUD) and is being sold in very limited quantities by luxury goods retailers such as Browns.
If you're after even more opulence, check out Rolex's "Rainbow" Daytona in a striking 'everose' gold.