Johnnie Walker To Release 200th Anniversary Limited-Edition Whiskies
โ€” Updated on 18 June 2021

Johnnie Walker To Release 200th Anniversary Limited-Edition Whiskies

โ€” Updated on 18 June 2021
Garry Lu
WORDS BY
Garry Lu

In celebration of its 200th anniversary, Johnnie Walker has announced the release of four limited-edition whiskies โ€“ so we can all raise a toast to mark the momentous occasion. Launching in October this year, hereโ€™s what you can expect:

  • Johnnie Walker Blue Label 200th Anniversary Limited-Edition Design
    โ€œThis new limited edition design features stunning illustrations that bring to life the 200-year journey of John Walker & Sons and Johnnie Walker, paying homage to some of the great cities and countries that have been part of this inspiring story since 1820.โ€
  • Johnnie Walker Blue Label Legendary Eight
    โ€œThis exclusive release celebrates 200 years of craft. It is a smooth, mellow Scotch crafted using whisky hand-selected from only eight legendary distilleries that all existed in 1820, including some very rare expressions from long-closed โ€œghostโ€ distilleries.โ€
  • John Walker & Sons Celebratory Blend
    โ€œThis limited edition release is inspired by a breakthrough moment in John Walker & Sonsโ€™ history โ€“ the launch of Old Highland Whisky in the 1860s. This rich and complex Scotch is inspired by the flavours found in the Walker familyโ€™s grocery store during that period and is crafted with whiskies from distilleries operating at the time.โ€
  • John Walker & Son Bicentenary Blend
    โ€œThis exceptional whisky is a sensorial journey down the fragrant aisles of John Walkerโ€™s original grocery store in Scotland with rich layers that re-imagine the exotic flavours that shaped John Walkerโ€™s imagination. It is crafted with rare and exceptional whiskies, all aged for at least 28 years, including whiskies from long-closed โ€œghostโ€ distilleries such as Pittyvaich, Cambus, and soon to be re-opened Port Ellen.โ€

The iconic brand has come a long way since its founder and namesake โ€“ John Walker โ€“ began selling an early iteration of whisky from his familyโ€™s grocery store in 1820. Steadily gaining popularity only after Walkerโ€™s death in 1857, it would fast become a favourite for many. Including Winston Churchill, who would apparently mix it with water and throw โ€™em back all throughout the day. Presently, Johnnie Walker is the worldโ€™s top-selling brand of blended scotch whiskey with a grand total of over 223 million bottles sold each year.

Itโ€™s worth noting a domestic price point has not yet been confirmed for this 200th-anniversary release. In the US, however, the John Walker & Son Celebratory Blend will retail for US$75, the Johnnie Walker Blue Label Legendary Eight will retail for US$350, and the John Walker & Son Bicentenary Blend will retail for US$1,000. So probably something in that ballpark.

Stay tuned for more details.

Source: medianet.com.au

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Garry Lu
WORDS by
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]

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