Wild Turkey Wants You To Feel The Music At Its Exclusive ‘House Of 101’ Event

Wild Turkey Wants You To Feel The Music At Its Exclusive ‘House Of 101’ Event

Boss Hunting
Boss Hunting


Whether it’s a soulful ballad or a four-and-a-half-minute guitar solo, chances are, your favourite tracks exist because an artist trusted their gut and creativity. The boldness to embrace their own unique voice, and stay true to themselves is what fuels iconic music.

That ‘Trust Your Spirit’ mantra, and confidence to do things your own way is the driving force behind the iconic Kentucky Straight Bourbon – Wild Turkey. With almost 100 years of unwavering belief and conviction in one iconic bourbon recipe, Master Distiller Jimmy Russel’s relentless dedication and trust in his craft has made Wild Turkey Bourbon what it is today.  

This year, Wild Turkey are calling on those who bold enough to trust their own spirit to join the brand in a celebration of community, creativity, and all things bourbon-based at the ‘House of Music 101’: an immersive new music-led experience, providing Australian artists from all walks of life with an opportunity to share their bold stories. 

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In classic Wild Turkey style, the House of Music 101 will feature a bold two-day takeover at Sydney’s iconic Abercrombie Hotel later this July. Live music performances from leading Aussie artists like Angus and Julia Stone are the obvious headline attraction; but there are also premium tastings, food presentations, and classic bourbon cocktails waiting to be discovered.

For this exciting national initiative, Wild Turkey has chosen to curate events at House of Music 101 with an ethos of “Crafted by Day, Bold By Night”. During the day, up-and-coming artists will be given the opportunity to get close and personal with industry leaders: learning from the best in the business, an essential part of Wild Turkey’s musical mentorship program. 

Wild Turkey
Pictured: ‘House of Music 101’ headliners Angus and Julia Stone.

Then, in the evenings, mentees will be able to put what they’ve learned to good use, joining a headline act on stage for a run of intimate live gigs – made for all attendees to enjoy. With Angus and Julia Stone headlining the evening’s performances (and did we mention the secret cocktail room?) it’ll be time well spent soaking up the muso atmosphere. 

Conceived as the ultimate live music experience, it probably won’t come as a surprise that capacity for House of 101 is strictly limited. But fortunately, even if you aren’t an industry insider, there is a way to win tickets to this intimate event.

From today until July 8th, Boss Hunting readers will have the opportunity to win double passes to Wild Turkey House of 101’s two-day launch (so make sure your muso mate’s on speed dial). There are 51 double passes up for grabs, to be allocated at random via online ballot at the link here

For music lovers across Australia, be sure to check out the following four venues – all of which have joined forces with Wild Turkey to offer novel signature cocktails and live acoustic entertainment through this winter:

Step into the spotlight at The Wild Turkey House of Music 101 , from July 16th – 17th. Go into the ballot here for a chance to win one of 51 double passes. Be sure to follow @wildturkeyau on socials for all the latest updates.

This article is presented in partnership with Wild Turkey. Thank you for supporting the brands that support Boss Hunting.

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