Luneโ€™s Tim Tam Croissant Will Be Worth The Agony Of Waiting In Line
โ€” 30 September 2024

Luneโ€™s Tim Tam Croissant Will Be Worth The Agony Of Waiting In Line

โ€” 30 September 2024
Randy Lai
WORDS BY
Randy Lai
  • This official collaboration between Lune Croissant and Arnottโ€™s celebrates the 60th birthday of Australiaโ€™s favourite chocolate bickie.
  • Baked in the manner of a classic pain au chocolat, this Tim Tam-flavoured goodie will be sold at all Lune storefronts throughout the coming month.
  • Available until Thursday, October 31st.

If Lune, the cult croissanterie founded by former F1 engineer Kate Reid, wasnโ€™t already enough of a vortex for pastry-obsessed foodies; then the news of its partnership with Arnottโ€™s ought to do the trick.

Beginning tomorrow, all of the brandโ€™s store locations โ€” namely in Melbourne and Brisbane โ€” will be serving limited quantities of a โ€œspecial edition pastryโ€ that marries the chocolatey comfort of a Tim Tam with the famously finnicky craftsmanship of the classic Lune croissant.

RELATED: Sydney Welcomes An Elite Three-Level Japanese Dining Precinct Next Month

It could be read as nostalgia baiting of the most flagrant variety; and yet, based on all the images currently to hand, thereโ€™s not a doubt in our minds that these will be selling out multiple days of the week โ€” with Luneโ€™s infamously long queues unlikely to deter hungry, biscuit-crazed lovers of Australiana.

Conceived by Arnottโ€™s as a special thank you to โ€œTim Tam fans far and wide,โ€ the Lune x Tim Tam promotion arrives on the occasion of the eponymous chocolate-filled bickieโ€™s 60th anniversary. โ€œI am this close to fulfilling my dream of becoming the Tim Tam Genie,โ€ says Reid. โ€œWe all have such fond memories with [the brand], and so really wanted to create something that befits such an Aussie icon.โ€

The result is an intricate and appropriately loaded play on Luneโ€™s best-selling pain au chocolat. The popular laminated pastry is twice-baked with a filling of chocolate ganache and Tim Tam frangipane (i.e. almond custard), finished with biscuit chunks and a drizzle of milk chocolate.

In related news, industry reporters have also confirmed that the much-delayed Lune Sydney flagship will finally be landing in Rosebery sometime before the end of November 2024.

That, regrettably, means you wonโ€™t be able to put your sweaty mitts on a box of Lune x Tim Tam pastries at the brandโ€™s industrial digs at Rosebery. But, as the worldโ€™s greatest consolation prize, expect a cavernous space that mirrors the scale of the OG Lune flagship in Fitzroy โ€” now with an omakase-style dining experience attached.

Shop B.H. Magazine

Randy Lai
WORDS by
Following 6 years in the trenches covering consumer luxury across East Asia, Randy joins Boss Hunting as the team's Commercial Editor. His work has been featured in A Collected Man, M.J. Bale, Soho Home, and the BurdaLuxury portfolio of lifestyle media titles. An ardent watch enthusiast, boozehound and sometimes-menswear dork, drop Randy a line at [email protected].

TAGS

Share the article