Dior & Technogym Link For Slick “Dior Vibe” Gym Collection

Dior Technogym

Lockdown probably hasn’t improved the fitness of the majority of us, with gyms closed and personal trainer sessions off the cards. But if you’re looking to set up your own home gym, or even simply upgrade your equipment, Dior has partnered with Technogym to create a collection of exercise equipment that puts form on the same pedestal as function.

The collection is called Dior Vibe, which combines sporty elegance with a functional range of equipment that covers both strength and cardio. Including a treadmill, multipurpose weights bench, gym balls, and accessories including dumbells, skipping ropes, and resistance bands – the collection is a full fitness package.

The collection was designed by Maria Grazia Chiuri, the world-renowned Italian fashion designer who worked at Fendi, then spending more than a decade and a half at Valentino, before replacing Raf Simons at Dior. In her five years as the Creative Director of Dior, she has worked on a number of surprising collaboration projects, including with Vespa and Air Jordan.



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The collaboration seeks to encourage more Dior fans to live happier, healthier lives by doing more physical exercise every week. All of the equipment is intuitive and simple to use, with the state-of-the-art treadmill being both quiet and compact, while the weights bench doubles as a storage location for the dumbells.

“This shared goal of excellence gives life to a limited series of innovative Technogym products interpreted with the Maison Dior’s unique allure,” explained Nerio Alessandri, the Founder of Technogym.

“Created to inspire the concept of wellness with new generations, it also offers people the opportunity to live a unique and irresistible experience.”

The Dior and Technogym collaborative collection will be available exclusively from Dior boutiques, hitting stores in January of next year.

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