Jacob & Co. Puts The “Hype” In Hypertower With Its New 100-Floor Dubai Skyscraper
— Updated on 12 November 2022

Jacob & Co. Puts The “Hype” In Hypertower With Its New 100-Floor Dubai Skyscraper

— Updated on 12 November 2022
Randy Lai
Randy Lai

Better known as the jeweller of choice for moguls, media barons, and conspicuous multi-millionaires, Jacob & Co. is now (apparently) getting into the real estate game with a new complex of luxury residences that is soon to tower over Dubai’s not-insubstantial skyline.

In partnership with Emirati real estate conglomerate Binghatti, the New York watches & jewellery brand announced earlier this week that the two would be joining forces to create what it claims to be “one of the tallest skyscrapers in the world”.

Informally referred to as the “Hypertower,” the self-styled Burj Binghatti Jacob & Co Residences appears to be every inch the monumental edifice to excess and chintz you’d expect of the Arabov family. (Lest we forget: this is the same brand that casually makes things like a $780,000 triple-axis tourbillon that chimes The Godfather theme upon demand.)

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Jacob & Co.

Located in the heart of Dubai’s CBD, these Jacob & Co. residences will consist in the vast majority of two and three-bedroom units, in addition to five larger statement suites named for and inspired by the brand’s flagship timepieces including the Fleurs De Jardin, Astronomia and Billionaire.

At the time of writing, little is known about the specific layout and design of these residences; but buyers can be assured of the usual litany of white glove amenities. Spread out over multiple levels, residents will have access to a private members’ club; infinity pool; sprawling wellness facilities and a 24-hour concierge service. Y’know… basically everything a budding Kendall Roy needs.

Thus far, most coverage from media outlets has focused on the Hypertower’s facade – and for good reason. Drawing on Jacob Arabov’s long history with gem cutting and intricate custom jewellery designs, the building’s outward structure (presumably to be built by Binghatti, with input from Jacob & Co.) will resemble various gem shapes that are important for the brand. In addition, the Hypertower’s apex is wreathed in a number of diamond-esque spires, evoking the image of a fairy tale crown.

“Both our brands are born from the sheer desire to achieve what breaks boundaries,” said Muhammed Binghatti, CEO of the namesake real estate developer.

“This is the apex of the luxury narrative in this evocative construction,” he continues.

“A signature feature that adds further grandeur to [Dubai’s] skyline.”

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Randy Lai
Following 6 years in the trenches covering consumer luxury across East Asia, Randy joins Boss Hunting as the team's Commercial Editor. His work has been featured in A Collected Man, M.J. Bale, Soho Home, and the BurdaLuxury portfolio of lifestyle media titles. An ardent watch enthusiast, boozehound and sometimes-menswear dork, drop Randy a line at [email protected].


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