Duolingo Snubbed In 2023 Apple App Store Awards As AllTrails Crowned
Photo: @sirnerdly
— 30 November 2023

Duolingo Snubbed In 2023 Apple App Store Awards As AllTrails Crowned

— 30 November 2023
Nick Kenyon
Nick Kenyon

If you’ve ever used Duolingo, you’ll be well aware of the app’s persistent green bird (and resulting memes) if you miss a lesson. Unfortunately, the relentless feathered character hasn’t paid off for the language app, with Apple today announcing the App Store Award Winners and while Duolingo was a finalist, the hiking app AllTrails took out the top spot for 2023.

In contrast, another immediately recognisable cartoon character did claim a first prize, with Hello Kitty Island Adventure winning the Apple Arcade Game of the Year category. Now a decade and a half old, the App Store from Apple currently hosts 1.8 million apps and has more than 650 million visitors on a weekly basis, translating to US$1.1 trillion in transactions in 2022.

“This year’s winners represent the limitless potential of developers to bring their visions to life,” said Tim Cook, Apple’s CEO, “creating apps and games with remarkable ingenuity, exceptional quality, and purpose-driven missions.”

2023 Apple App Store
iPhone Game of the Year: Honkai: Star Rail.

Let’s get into the winners.

2023 App Store Award Winners


  • iPhone App of the YearAllTrails, from AllTrails, Inc.
  • iPad App of the YearPrêt-à-Makeup, from Prêt-à-Template.
  • Mac App of the YearPhotomator, from UAB Pixelmator Team.
  • Apple TV App of the YearMUBI, from MUBI, Inc.
  • Apple Watch App of the YearSmartGym, from Mateus Abras.


Cultural Impact Winners:

For all the details on each of the games and apps, head below.

Subscribe to B.H. Magazine

Nick Kenyon
Nick Kenyon is the Editor of Boss Hunting, joining the team after working as the Deputy Editor of luxury watch magazine Time+Tide. He has a passion for watches, with other interests across style, sports and more. Get in touch at nick (at) luxity.com.au


Share the article