The Seventh-Generation BMW 3 Series Is A Triumphant Return To BMWโ€™s Executive Philosophy
โ€” 28 March 2019

The Seventh-Generation BMW 3 Series Is A Triumphant Return To BMWโ€™s Executive Philosophy

โ€” 28 March 2019
Jay Bowden
WORDS BY
Jay Bowden

Now in its seventh generation, the BMW 3 Series has always maintained a heavy presence in the compact sedan market โ€“ even before my foray into the world of cars, I knew this. When you sit behind the wheel of any 3 Series, youโ€™re looking for that โ€˜executiveโ€™ feel. Itโ€™s a feeling of luxury, safety, and most importantly, being in control. For what BMW is claiming, this 3 Series is the โ€œsmartest car BMW has ever madeโ€, so with the country roads of Victoria as my canvas, and the 320d as my brush, I was keen to see if I could create that executive feel.

The NSW-Victoria border town of Albury was a fitting starting point for our Series 3 journey, due to its renown as a drive-through stopover kind of place. After a night of settling in and some welcomed indulgence at the River Deck Cafe, we first stepped inside our assigned vehicles the following morning. 

BMWโ€™s aesthetic development of the 3 Series has been no real secret and my first look at the car on that morning was promising. First of all, itโ€™s bigger; not a whole lot bigger (76mm longer and 16mm wider), but enough to create a more recognisable presence on the road. It canโ€™t be denied that the marketโ€™s growing infatuation with the SUV is seeping into other motoring designs and the German manufacturer isnโ€™t immune from this influence. Still, the company was keen to exaggerate that the design was still โ€˜unmistakablyโ€™ BMW, and even without a badge even the most amateur of drivers would be able to assume the carโ€™s manufacturer.

Due to odd numbers, I was fortunate enough to have the 320d all to myself for the next two-three hours as we wound our way through the beautiful scenery of country Victoria. Fortunately again, I was left with the โ€˜Portimaoโ€™ blue metallic. Now, usually, I donโ€™t love anything other than neutral colours on this sort of sedan but this shade of blue had me infatuated. I canโ€™t tell you the science behind it but some cars just do some colours really well, and the Portimao will always be my shade of choice when I come across a BMW.

Once inside, I immediately got the feeling I mentioned earlier. BMW wanted to constantly reiterate the ambience theyโ€™re trying to create for everyone in the vehicle but the 320d is truly a driver-centric car. This begins with the sports seating, which was essential if I was going to be sitting for the next couple of hours. To my relief, the leather seat was as comfortable as I needed it to be for the drive. The leather steering wheel was obviously also a welcomed edition.

As I was driving solo through the country, I jumped at the opportunity to wind down the window and blast the tunes I wanted to. Connection to my phone was no problem and John Denverโ€™s Take Me Home, Country Roads was pumping in no time. This simple connection was just the beginning of what BMWโ€™s smart tech design is capable of. Wireless phone charging was a small but welcome upgrade but the true star of the show was the sedanโ€™s voice recognition capabilities, allowing me to determine anything from interior climate control to my next desired destination. This display came via a very capable, non-laggy 10.25-inch display screen.

Although I was reluctant to say goodbye to the free-flowing clean air that part of the world provides, the 3 Series really does excel when all the windows are up. There was a sense that I was truly locked in my own little executive world, with exterior and engine noise minimised, thus giving the sound system the chance to really do its thing. If youโ€™re a guy who yearns for the mechanical ruggedness and a connection to his car, then I can understand why this isnโ€™t your thing. But driving through the high country, I couldnโ€™t have felt more at ease and in control.

In its standard driving mode, the 320d handled well and responded nicely. BMWโ€™s technology extended beyond just the interior display, and corrected my line should I drift a little bit too the left. At first, I found this unnerving and perhaps even too controlling, but understanding BMWโ€™s insistence on safety I could see its purpose. Plus, itโ€™s not a technologically easy thing to do and the manufacturer might have seen it as their chance to flex their engineering muscles.

With a quick stopover, I got the opportunity to look under the hood and see what I was driving. The thing isnโ€™t the most capable sports car ever to grace the roads of Australia (The standard sedan I was driving hits 0-100 in 6.8), but BMW knows what it is and excels in that area. Itโ€™s a comfortable ride, relying on a 2.0-litre, twin-turbo four-cylinder combo thatโ€™s pretty popular for this level of sedan. The standard release 3 Series is capable of a 140 kW output, which is enough to get you out of a sticky situation or to go for a half-day joyride through the backroads of Victoria (of which, I was thankfully guilty). 

RELATED: โ€˜Watch BMW Motorbike Speed Record Get Demolished At 368 km/h By Erin Sillsโ€™

When I set out to continue the rest of my journey, I knew it was well past time to put the 320d into sport mode and have some fun. I was approaching the kind of windy mountain drives that every car journo dreams of. It also helped that it was a lazy mid-morning in a sleepy country town, meaning that the number of other cars on the road would be close to nil. 

In sport mode, the 320d became everything that I personally wanted it to be โ€“ it was responsive to my actions and interacted with the road in a far more raw and mechanic way. Tackling the tight curves and bends of the mountain range was a blast and once one of the local slow-pokes kindly allowed me to pass, I was free to push the traction and torque of the Series 3 to a respectable limit. Although there are obviously more expensive and more sport-minded cars than the standard release 3 Series, itโ€™s still a very capable and enjoyable driving experience when it wants to be.

But my venturing into the sports mode on the 320d wasnโ€™t the final frontier of my BMW experience. Prior to digging into some seasonal wine tasting at Feathertop Winery, I just had to get behind the wheel of the 330i and see what (if anything) stood out between the two options. Thankfully, I was not disappointed. The 330i offers a full 50 kW more output than the 320d (190kW) and goes 0-100 a full second quicker (5.8 seconds). Due to a tight schedule I only got a brief 10 minutes with the 330i, but after hitting an undisclosed  yet very thrilling speed on a nearby straight flat road, I was convinced โ€“ the 330iโ€™s driving capabilities (especially, once again, best in sports mode) in that stunning Portimao blue was all the BMW I had been missing in my life.

Iโ€™m not sure if the smile on my face was a result of the serenity and clean air of the Victorian high country, or the fact that BMW knows how to nail that executive feeling of control and luxury that theyโ€™re renowned for. But if the 320d left a smile, then the 330i had me grinning from ear to ear.

The 320d is retailing at a base rate of $67,900 while the 330i starts at $70,900. Both cars are out right now, with extras such as Driver Assistant Package, Comfort Package, Visibility Package, and M Sport Plus Package also available for purchase. Head to BMWโ€™s site for all the specs and options.

MORE: โ€˜BMW Have Murdered-Out The M2 With A โ€˜Black Shadowโ€™ Editionโ€™

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Jay Bowden
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