Aussies Couldn’t Get Enough Luxury Cars In 2023 (With Two Notable Exceptions)
— 11 January 2024

Aussies Couldn’t Get Enough Luxury Cars In 2023 (With Two Notable Exceptions)

— 11 January 2024
Nick Kenyon
WORDS BY
Nick Kenyon

Inflation and interest rates might lead you to believe 2023 was a bad year for car dealerships, but with shipping bottlenecks eased and backorders finally fulfilled, it actually shaped up to be a record year of sales. Not only was 2023 a good year for Ford — the Ranger was the best-selling car in Australia — it was also a great year for luxury cars with bumper numbers (almost) across the board.

According to a report from the Federal Chamber of Automotive Industries (FCAI), blue-chip automakers McLaren, Aston Martin, and Lamborghini all had an excellent run of it, jumping 39.3%, 18.9%, and 36.9% respectively in the number of cars sold compared to 2022. Bentley also enjoyed a 12.8% bump, while Ferrari, Maserati, and Porsche saw more modest gains of 5.9%, 7.4%, and 7.9% respectively.

There were, however, two notable marques that struggled. Jaguar sold 119 fewer cars in 2023 compared to the previous year (-17%), while Rolls-Royce slid by 18.3% after only selling 49 vehicles across the entire country.

Luxury Cars australia 2023

RELATED: The Toyota Hilux Is No Longer The Best-Selling Car In Australia

Of the slightly more affordable luxury automakers, it was also an excellent 12-month stretch for Lotus (+195.2%), Fiat (+111.5%), BMW (+15.4%), Land Rover (+93.8%), Audi (+29.2%), Mini (+42.9%), and Alfa Romeo (+25.4%).

Electric cars also had the best year on record, with the ACT becoming the first state/territory to have EVs ranked as the best sellers: the Tesla Model Y and Model 3 claimed first and second place. Broken down by brand, the growth was unambiguous after Polestar saw a 61.6% sales increase, and Tesla climbed a whopping 135.4% after 46,116 cars were snapped up compared to just 19,594 in 2022.

Unfortunately for dealerships, the outlook isn’t as rosy for 2024 as per the current forecast. Something that’s a direct result of the cost of living pressures that are being felt everywhere.

Nick Kenyon
WORDS by
Nick Kenyon is the Editor of Boss Hunting, joining the team after working as the Deputy Editor of luxury watch magazine Time+Tide. He has a passion for watches, with other interests across style, sports and more. Get in touch at nick (at) luxity.com.au

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