Wilson has linked up with Ronnie Fieg and KITH for their latest collaboration, in a wide-ranging capsule collection that blends design cues from tennis with everyday streetwear. The collaboration also saw KITH and Wilson build a public tennis court in Queens, New York, as a tribute to the community that Fieg grew up in.
KITH is a seasoned collaborator, having worked with brands such as Nike, Birkenstock and G-Shock in recent months, but this latest collaboration with Wilson is one of their most thoughtful yet. Offering everything from cardigans and sweatpants to crewnecks and polos, the wide-ranging collection still gets all of the details right.
The collection offers the preppy feel of an Ivy League sports uniform, while bringing the entire look into the 21st century with the streetwear hallmarks that Feig has made a part of his design DNA. Much of the collection is almost devoid of KITH branding, apart from the occasional monogrammed K or when the logo has been integrated into a Wilson graphic, allowing Wilson to claim the initial impression of the garments.
The sportier pieces from the collection, such as tennis racquet bags, polos and spray jackets, feature a collegiate racquet framed with laurel wreaths, also integrating both brand logos. In contrast, the more informal garments from the collection are more minimally branded, allowing the neutrally palleted tones and relaxed cuts to do the talking.
In a statement on Instagram, Feig offered a humbled statement about the collection, grateful for the opportunity to help his community. “Growing up in Queens, I never imagined being in a position to make these types of projects happen,” he stated.
“In my very first calls with Wilson, I spoke with them about how Queens is the epicentre of US tennis. I wanted to spread that feeling around our borough all the way down to the kids dreaming of one day playing at Arthur Ashe. Together we are proud to unveil the newly restored Kith for Wilson Court.”
The KITH x Wilson tennis collaboration will be available from Saturday 4th Sept at 1 AM AEST.