Remember the good old days of F1? Back when safety barriers just interrupted spectator viewing, and when cigarettes occasionally met with race fuel in a BBQ of burning rubber. Well, RHUDE has partnered with McLaren in a recently released capsule collection, which throws back to the leather driving jackets and full-zip overalls of yesteryear.
RHUDE’s founder and designer Rhuigi Villaseñor has freshly launched the brand’s Autumn Winter 2021 collection, and it is chock full of references to automotive culture. The AW21 lookbook was even shot with a modern F1 car as a background prop, serving as a juxtaposition against the vintage LA vibes that the collection gives off.
The collection was first seen at Paris Fashion Week this year, with garments including text-heavy knits, suede racing jackets, as well as a logo patched set of mechanics overalls. We got another look at the collection when Future was tapped to feature in the brand’s inaugural campaign, spotted sporting the racing jacket and bucket hat.
As drivers for the McLaren team, both Daniel Ricciardo and Lando Norris were also both spotted reppin’ RHUDE and McLaren branded sweats. In another Instagram post, Villaseñor teased a pensive looking shot of himself and Future, while wearing a branded half-button RHUDE and McLaren shirt.
RHUDE is no stranger to collaborations, both inside and out of the fashion business, linking up with the LA Lakers, Puma, Vans, and even Thierry Lasry. But Villaseñor’s current focus on the motorsport styles of the last few decades sees a partnership with McLaren as a natural fit.
“My team and I at RHUDE couldn’t be more excited about this collaboration with McLaren — it’s a dream project,” expressed Villaseñor in a statement about the collaboration.
“Inspired by the iconic paddock fashion worn by Formula 1 legends throughout history, the McLaren x RHUDE collaboration will reimagine the sport and modern luxury into an innovative and progressive collection.”
You can check out the collection at the RHUDE site below.