Iconic Football Label Umbro Relaunches As The Hardest Streetwear Brand Of 2024

Iconic Football Label Umbro Relaunches As The Hardest Streetwear Brand Of 2024

Boss Hunting
Boss Hunting


Over the last 100 years, Umbro has become synonymous with classic football shirts. But 2024 marks the dawn of a new era for the legendary brand — which has relaunched in Australia as a streetwear label of the highest (and hardest) order.

Fashion beyond the football pitch isn’t exactly a new concept for Umbro. As you may recall, the Manchester-born outfitters have previously collaborated with the heavy-hitting likes of Virgil Abloh’s Off-White, Vetements, Aries, Palaceas well as Supreme.

Now, Umbro’s Centenary collection is taking football x fashion to the next level. With the new collection of flashy threads now available in Australia, here are our five favourite picks for your consideration.

Reversible Ramsey Jacket

A modern take on a 1960s Umbro classic, as implied by its very name, the Reversible Ramsey Jacket gives you two distinct looks: a primary outer in monogram blue and a red/white/blue diamond graphic gradient emblazoned on the reverse.

Sunday Football Long Sleeve

This standout from the Umbro Centenary collection pays homage to the long-sleeve merchants of football’s golden era a la David Beckham in the 90s. It also draws inspiration from the kits of the 70s and 80s with a thick white cuff and retro collar, giving the vintage silhouette a 21st-century refresh.

Panelled Windbreaker

Yet again championing the red/white/blue diamond graphic gradient, the windbreaker fuses vintage aesthetics with modern functionality. A statement piece, through and through.

Linear Print Jersey

Available in blue and green, this jersey gives a simplistic yet detailed design for both on and off the pitch. The intricate Umbro text pinstripe, complemented by the flat collar and V insert, pulls an old-school look into a brand-new era.

Infilled Tape Tee

A throwback to the golden years of Umbro kits circa 1990s, complete with a logo sleeve, the tape tee is a basic wardrobe essential. 

The Umbro Centenary collection will be available in selected football specialty stores all around Australia; with the full range available via the link below from May 1st, 2024.

This article is presented in partnership with Umbro. Thank you for supporting the brands that support Boss Hunting.

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